Marketing Business Intelligence Analyst

Job Overview

The Marketing Business Intelligence Analyst is responsible for data analysis, preparation, and visualization to translate data into meaningful insights for the Keurig Digital Marketing team members and leaders to act on confidently. The ideal candidate will have strong digital marketing acumen and be passionate about all things data, as well as a creative and analytical thinker who loves to solve challenges. This position will work closely with Digital Marketers, Data Scientists, and Data Engineers for requirements gathering and validation.

• Acquire, transform and translate data into actionable dashboards, reports, algorithms, or datasets
• Perform statistical analysis and present findings to guide, influence, and advise leadership.
• Develop marketing experiment design and recommend changes in strategy when needed based on outcomes
• Develop analytics that identifies optimizations to grow sales and subscriptions through various channels profitably by optimizing channel allocation, bids, budgets, dayparting, audience targeting, time to pay back, etc.
• Work with the technology team closely to identify gaps in the data capture strategy and implement enhancements
• Integrate directly into the business, working with a full in-house team of marketers and merchandisers to impact bottom-line results

Requirements

• Minimum two years in business intelligence, marketing analytics function
• Advanced spreadsheet skills using VBA and Pivot tables, experience with PowerBI and Looker Data Studio
• Bachelor's degree in a quantitative discipline i.e., Marketing Analytics, Statistics, Mathematics, Physics, Economics, Engineering, or any quantitative field
• Strong analytic ability and problem-solving skills to proactively address business questions with innovative data-driven solutions.
• Experience with demand generation metrics such as cost per acquisition, return on ad spend, time to payback, return on investment

Company Overview

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled