Marketing Campaign Analyst

Are you interested in working for one of the nation's largest professional services firms? Do you need a new challenge or different culture environment?

The Marketing Automation Associate supports day-to-day marketing operations to support marketing activities and tactics executed within the MA platform. This role will work with the marketing team, the Marketing Automation Senior, and the CRM manager to ensure execution of targeted marketing campaigns and communications for lead management and nurturing. This individual will assist marketers in making data driven decisions using reporting and analytics to improve campaign performance.

Unique Corporate perks:

• 401K Company Matching
• Paid Floating Holidays
• Medical (dental & vision)
• Parental leave
• Adoption Assistance program
• Paid Time off (vacation, sick, holidays, etc.)
• Volunteer hours to support your personal initiatives / outreach
• Corporate discount (entertainment, IT Services, retail, etc.)
• Monthly Employee Appreciation events
• Employee Referral bonuses
• Flexible Spending Account and much more

Essential Job Functions:

The below functions reflect the general details of the essential work activities and accountabilities of this position and are not all inclusive. Other activities may be assigned.

Contribute to the build out and implementation of marketing automation solution in concert with stakeholders, then:

• Set up and execute marketing emails and campaigns
• Manage prospect and customer data in the MA platform and ensure alignment across systems
• Manage data fields, segmentation, categorization, and tags within MA platform
• Maintain MA platform integration with CRM
• Responsible for email builds, ensuring appropriate CTAs are incorporated
• Manage and oversee integrity of lists in MA platform
• Manage opt-in and email suppression lists
• Build, test, and manage workflows, sequenced and trigger campaigns
• Plan and perform A/B testing
• Advise on performance KPIs, create reporting
• Working with the Marketing Automation Senior, develop and deploy training on the MA platform
• Working with the Marketing Performance and Reporting Director, track, measure and evaluate campaign performance
• Create recommendations to improve campaigns continuously

Requirements:

Experience:

• A minimum of three years of hands-on experience building and delivering campaigns utilizing Marketing Automation tools in support of set campaign strategy.
• Strong business acumen with an understanding of client journeys and basic graphic design principles.
• Beneficial but not required is experience with other up/downstream digital marketing processes and solutions.

Education:

• Bachelor's degree in marketing, communications, or a related field. A combination of education, training, and experience may be accepted in lieu of a degree.

Certifications / Licenses:

• Certification in MS D365 or other MA platforms a plus.

Technical Competencies

• Experience managing Marketing Automation solutions such as HubSpot, Marketo, ClickDimensions, or MS D365.

Organizational Interfaces

• The Marketing Automation Associate will be part of a project team with primary line of reporting to the Director of Marketing - Communications and works closely with joint Marketing/IT project team.

Travel Requirements

• This position requires < 10% travel. This position requires occasional local travel to/from client sites and may require occasional non-local or overnight travel for client visits, training, meetings and/or other business-related purposes.

Personal Development Competencies

The personal development competencies below describe how bringing one's authentic self to work allows for the building up of others in service to the shared vision of advancing our purpose, promise, family values, and strategic advantages. Along career journeys, the competencies develop and elevate.

At a minimum, the support, paraprofessional, and associate job families align with the foundational level of the personal development competencies. The senior job family aligns with the on the journey level. Director, manager, signing director and principal job families align to the progressive level.

• Self-awareness (emotional intelligence, self-reflection, and professionalism) is to understand emotions, personal strengths, and growth areas, and have a strong sense of value.
• Time and energy management (prioritization, wellness, project management) is to manage life in a productive, efficient, and successful way.
• Interpersonal relationships (caring conversations, adaptability, influence) is to develop strong, caring, and trusting relationships.
• Communication (written communication, verbal communication, listening) is to express concepts, ideas, and information to others.
• Teamwork (building teams, engaging teams, leading teams) is to achieve more through the power of working with teams.
• Empowering others (mentoring, sponsoring, coaching) is to inspire others to unlock their potential.

CLA exists to create opportunities for our people, our clients, and our communities. We are a proud equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity/expression, disability status, protected veteran status, national origin, or any other characteristic protected by law.

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