Marketing Campaign Analyst - Senior

CLA is a top 10 national professional services firm where our purpose is to create opportunities every day, for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. Even with more than 8,500 people, 130 U.S. locations, and a global reach, we promise to know you and help you.

CLA is dedicated to building a culture that invites different beliefs and perspectives to the table, so we can truly know and help our clients, communities, and each other.

CLA is currently seeking a Marketing Campaign Analyst - Senior to join our firmwide marketing team!

The Marketing Campaign Analyst - Senior role supports day-to-day marketing operations including marketing activities, tactics, and reports executed within the MA platform. They will work with the marketing and IT solutions teams to execute targeted marketing campaigns and communications for awareness, lead generation, and nurturing. They help marketing and the business make data-driven decisions using reporting and analytics to improve campaign performance. This role will be part of a project team with primary line of reporting to the Director of Marketing - Communications and works closely with joint marketing/IT project team.

How you'll create opportunities in this Marketing Campaign Analyst - Senior role:

Campaigns

• Set up and execute marketing emails and campaigns (including dynamic and smart content, personalization).
• Build and advise on email builds to incorporate appropriate CTAs for reporting.
• Build, test, and manage workflows, sequenced and trigger campaigns.
• Plan and perform A/B testing.
• Update or create campaign journeys.

Analytics

• Create recommendations to improve campaigns continuously.
• Create reports to track, measure, and evaluate campaign performance.
• Advise on KPIs to inform reporting requirements (work with PowerBI team).

Data and Integrity

• Manage contact data in MA for alignment across systems.
• Manage and oversee integrity of lists in MA platform, including opt-in and suppression lists.
• Manage data fields, segmentation, categorization and tags within MA platform.
• Advise on and maintain data cleansing processes.

Templates and Process

• Create and maintain MA templates.
• Develop and deploy MA platform training guides.

What you will need:

• Five years of hands-on experience building and delivering campaigns utilizing marketing automation tools in support of set campaign strategy.
• Experience with other up/downstream digital marketing processes and solutions preferred.
• Bachelor's degree is required. Combination of experience, education, and training may be accepted in lieu of degree.
• Degree in Marketing, Communications, or a related field preferred.
• Certification in MS D365 or other MA platforms preferred.

Technical Competencies

• Strong business acumen with an understanding of client journeys and basic graphic design principles.
• Experience managing marketing automation solutions such as HubSpot, Marketo, ClickDimensions, or MS D365.

Our Perks:

• Flexible PTO (designed to offer flexible time away for you!).
• Up to 12 weeks paid parental leave.
• Paid Volunteer Time Off.
• Mental health coverage.
• Quarterly Wellness stipend.
• Fertility benefits.
• Complete list of benefits here.

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Equal Opportunity Employer /AA Employer/Minorities/Women/Protected Veterans/Individuals with Disabilities.

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Wellness at CLA

To support our CLA family members, we focus on their physical, financial, social, and emotional well-being and offer comprehensive benefit options that include health, dental, vision, 401k and much more.

To view a complete list of benefits click here.