Marketing Campaign Intern - Remote

Internal Job Description

Facilitate and execute marketing campaign logistics and offer project management expertise to marketing campaigns across DPO and Commercial Solution business units within IQVIA.

Overview

The Campaign Marketing intern will report to the Demand Center Campaign Manager. This Intern position will play a vital role in supporting the planning, execution, and analysis of digital marketing initiatives within IQVIA's Demand Center. This internship will provide a comprehensive understanding of campaign marketing strategies, tools, and tactics, and an opportunity to work closely with marketing teams, sales teams, and product teams.

Role & Responsibilities:

Campaign Execution and Project Management

• Work with Demand Center teams and product marketing teams on campaign planning, tracking, and execution.
• Consistent campaign performance evaluation and optimizations informed by data-driven recommendations.
• Collaborate and offer support to portfolio marketing stakeholders.
• Understand business line offerings, targets, audiences, budgets, and priorities.
• Arm sales teams with campaign messaging, assets, and templates for campaign follow up when applicable.
• Work with product and sales teams to monitor lead progression and maintain accountability between marketing and sales.
• Responsible for lead routing for all MQL generating activities.

Content Creation:

• Develop and edit engaging content for various digital platforms. i.e., social, paid media, website, email, etc.
• Collaborate with product, creative, and demand center teams to design visual assets.
• Maintain content calendars and ensure timely publication.

Email Marketing:

• Help create and optimize email marketing campaigns.
• Work with product teams to create audience segments.
• Work with Automation to A/B test for subject lines, content, and CTAs, audiences.

Paid Media

• Support paid search campaigns with keyword research, competitors, and headline/description copywriting.
• Support paid social and programmatic display campaigns as it pertains to project management and campaign logistics.
• Monitor and report on paid media campaign performance.

Analytics and Reporting:

• Generate regular reports on campaign performance.
• Assist in providing quarterly and monthly metrics as it pertains to portfolio/product marketing requests.
• Provide insights and recommendations for optimization.

Webinars and Events

• Assist product marketers with webinar and event promotion plans and tracking (emails, social media, web promotion, etc.)
• Work with third party vendors and virtual platforms as it pertains to webinar/ event logistics.
• Provide registration updates and full performance summary report readouts.
• Aid in webinar / event logistics and project management.

Requirements:

• Currently pursuing a degree in Marketing or a related field.
• Understanding of digital marketing channels, platforms, and principles. Including email marketing, paid search, social media, SEO, etc.
• Familiarity in using marketing analytics tools to track and report on campaign performance and overall knowledge within Salesforce, Eloqua, Google Analytics is a plus!
• Exceptional project management skills with the ability to manage multiple initiatives simultaneously.
• Strong written and verbal communication skills, with the ability to create compelling marketing content.
• Data-driven mindset, with the ability to use data to inform decisions and drive improvements.
• Creative thinker with a strategic mindset and the ability to adapt to evolving market trends.
• Ability to work in a team or independently in order meet deadlines.

Start Date: January 2024

IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible - to help our customers create a healthier world. Learn more at https://jobs.iqvia.com

We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. https://jobs.iqvia.com/eoe

IQVIA's ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding COVID-19 vaccination status. https://jobs.iqvia.com/covid-19-vaccine-status