Marketing Campaign Manager

Description

Sprout Social is looking to hire a Marketing Campaign Manager - Expansion to join the Marketing team. This role will report to the Senior Manager, Marketing Campaigns - Expansion.

Why join Sprout’s Marketing team?

As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable to—and responsible for—driving significant revenue across new business acquisition and customer growth. We put our customers at the center, we’re driven by results and we’re passionate about our impact on the overall strength and health of Sprout. As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond. At Sprout, we want you to do your best work, be creative, take risks and make mistakes.

What you’ll do

• Lead customer campaigns, webinars and growth motions with the goal of driving expansion (upsell and cross-sell) of existing customers. 
• Drive end-to-end strategy and execution of quarterly product launch campaigns, determining plans, tactics and requirements that ladder up to our expansion strategy.
• Measure progress against growth MQL & pipeline targets, providing analysis of each campaign and making recommendations to drive performance gains.
• Build strong relationships and collaborate within the Campaigns team and with cross-functional stakeholders like Customer Marketing, Product Marketing, Brand Creative, Marketing Operations, Content, Sales, Customer Success and Growth.
• Use various channels to reach customers and achieve your goals, including email, webinars, Sprout’s community and more.

What you’ll bring

We are looking for a strategic, creative and analytical collaborator who can bring together team members across disciplines to create thoughtful campaigns to drive expansion (upsell and cross-sell) within our existing customer base. You might be a fit for this role if you:

• Think holistically about the customer journey and how to use the right message and channels to reach the right audience at the right time.
• Enjoy connecting with customers, gathering their feedback, identifying opportunities to add value and turning those into compelling messaging, webinars, emails and activations.
• Have a knack for turning data into meaningful analysis and communicating results to internal stakeholders in a way that drives continuous improvement.
• Gravitate toward opportunities to build something new and feel comfortable with change, creating processes from scratch, and embracing a growth mindset.

The minimum qualifications for this role include:

• 8+ years of relevant marketing experience, specifically 4+ years of experience working in a B2B SaaS Customer Marketing, Campaigns or Demand Generation role, including cross-sell & upsell activities
• 4+ years of experience managing cross-functional marketing campaigns/projects from vision through execution
• 2+ years of experience executing standalone and evergreen email marketing campaigns
• 2+ years of experience executing webinar programs

Preferred qualifications for this role include:

• Experience working with Salesforce, Marketo, Tableau and Pendo
• Experience working with data, data integration, reporting and analytics 
• Experience working within the social media marketing industry

How you’ll grow

Within 1 month, you’ll plant your roots, as you:

• Experience Sprout’s new hire onboarding program, during which you’ll complete a robust product training and hear from founders and executives about our company vision, strategy and values.
• Work with your manager to set initial priorities, align on expectations for your role and define key success metrics you’ll use to measure progress.
• Get to know your team members and dive into how our global, integrated campaign strategy ladders up to the larger goals of the marketing organization. 
• Familiarize yourself with our marketing strategy, OKRs, Ideal Customer Profile and personas.
• Start participating in weekly stand-ups, team meetings and marketing rituals. 

Within 3 months, you’ll start hitting your stride as you:

• Deepen your understanding of Sprout’s customers, expansion levers and communications channels, getting familiar with what’s in place and identifying areas to grow.
• Develop a strong understanding of Sprout’s brand and creative guidelines that enables you to craft clear, engaging customer communications, including email copy.
• Contribute to your first expansion campaigns and webinars, getting to know processes, metrics and key collaborators along the way.
• Report on expansion campaigns and review historical data.
• Build relationships with key stakeholders, including Customer Marketing, Product Marketing, Brand Creative, Marketing Operations, Content, Sales and Customer Success.

Within 6 months, you’ll be making a clear impact as you:

• Lead quarterly product launch campaigns in partnership with Product Marketing, and lead and support other expansion efforts that ladder up to Sprout’s overarching campaign strategy. 
• Regularly lead customer expansion webinars, enhance existing hand-off processes to the Sales organization and develop a strategy for testing and increasing impact.
• Present results and recommendations that inform key stakeholders of progress, optimizations and recommendations to improve expansion opportunities. 
• Identify opportunities to improve campaign ideation, planning, reporting and analysis.
• Proactively share feedback up, down and sideways, helping your team and collaborators grow.

Within 12 months, you’ll make this role your own as you:

• Test, fail, learn and apply new tactics and operational processes to grow your impact.
• Influence quarterly and annual planning to increase the business impact of expansion programs as they relate to overall campaign and marketing goals.
• Communicate a clear message on the impact customer expansion has made and a plan to maintain and grow that impact over time.

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and  employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

The base pay range for this role is $90,000.00 - $135,000.00 USD annually. Individual base pay is based on various factors, including relevant experience and skills, the responsibility of the role, and job duties/requirements. In addition to base pay, some Sales and Success roles can earn sales incentives. 

Sprout’s compensation ranges are intentionally broad to allow for our team members' growth within their role. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster  (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement. 

When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. Your personal data will be shared with Greenhouse Software, Inc., and Crosschq, Inc., cloud services providers located in the United States of America and engaged by Sprout Social to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, by clicking “Submit Application” on this site, you consent to the transfer of your personal data to the United States. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. 

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