Marketing Campaign Manager
Job Description
Hi, We’re AffiniPay!Â
AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and project management software, AffiniPay’s tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000’s fastest growing companies in the U.S. for 11 years in a row, and as a result, our teams continue to grow as well!Â
AffiniPay is looking for an experienced Campaign Marketing Manager to help us build our brand and raise brand awareness. As a Campaign Manager, you will uncover consumer insights and deliver innovative marketing campaigns while partnering with all the marketing functions (product, ops, demand, content, creative, comms). You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience. Ultimately, you’ll help us improve our company’s reputation and drive growth.
If you’re creative, possess a strategic mind, have strong analytics, and have experience in implementing targeted marketing campaigns, we’d like to meet you.
Responsibilities
- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business: starting with building a solid brief and providing feedback to the demand, content and creative teams on campaign performance
- Supervise the execution, monitoring and measurement of the success of marketing campaigns, partnering with Marketing Ops
- Compile regular reports of campaign performance and results in partnership with Marketing Ops
- Improve new campaigns using data and feedback from existing and previous projects on an agile approach
- Analyze campaign alignment to consumer insights, track changes through time of customer needs and work with content, product marketing and demand to adapt with the customer at the center
- Translate customer insights together with campaign goals into plans and go-to-market strategies
- Report performance of all marketing campaigns, and assess ROI (Return on investment) and KPIs (key metrics) in partnership with Marketing Ops
- Monitor market trends, research consumer markets and competitors’ activities in partnership with product marketing
- Project manage the end to end campaign across all marketing activities
- Devise innovative growth strategies
- Align the company around the brand’s direction, and across all campaign efforts (roadmaps)
Requirements and skills
- 4+ years of marketing experience
- Proven working experience as Campaign Manager or Brand Manager
- Experience working in B2B companies
- Experience targeting marketing campaigns for Small and Medium company sizes
- Experience with software brands
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- This position is located in Austin, Texas and requires weekly in-office presenceÂ
Our Story
Founded in 2005, AffiniPay’s mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay’s products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), Docketwise (Immigration & Case Management Software), (Soluno (Legal Accounting), and Woodpecker (Legal Document Automation). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPay’s products serve over 100,000 users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential.Â
Diversity, Equity & Inclusion at AffiniPay
At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach.Â
Benefits that Benefit You!Â
As a people first culture, we believe it is important that our teammates are happy, healthy, and productive. Â In order to best support that, AffiniPay provides award-winning benefits that can make a difference in your life - right now and for the future.
- All employees receive fully covered medical, dental and vision coverage - Choose from our 2 available health plans based on what fits you and/or your family!
- Have some fur babies? - We offer them insurance too!
- RELAX and enjoy your time away!
- Flexible paid time off that starts on your first day
- 11+ paid company holidays
- Paid Sabbatical Leave Program
- We will help you plan for your future - 401K, or RRSP if in Canada, with a company match up to 5%
- Competitive compensation packages that include:
- Mid-year and end-of-year bonus plan that increases with select anniversaries
- Equity options that are granted to all full-time employees
- Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships
- Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary and secondary caregivers
- Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses
- We believe it is important to give back:
- Matching Gift Program for qualified charities up to $1,000 per employee per year
- We also offer a $5,000 quarterly donation to a charity voted on by staff members
- Our AffiniCares team organizes activities focused on donations, volunteerism and supporting the local communities throughout the country
- D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff
- An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery 3 days/week, a fully stocked kitchen, and some “sweet”surprises for those afternoon pick-me-ups
- Work Hard/Play Hard -Â We have an Experience Team focused on team and company events and activities throughout the year including summer photo contests, pumpkin patches, Thanksgiving potlucks, holiday celebrations, and more!
Date Posted
01/10/2023
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5
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