Marketing Campaign Specialist

Company Description

When you join Renaissance® you join a global leader in pre-K–12 education technology! Renaissance’s solutions help educators analyze customize and plan personalized learning paths for students allowing time for what matters—creating energizing learning experiences in the classroom. Our fiercely passionate employees and educational partners have helped drive phenomenal student growth with Renaissance solutions being used in over one-third of US schools and in more than 100 countries worldwide.

Every day we are connected to our mission by exemplifying our values: trust each other win together strive for the best own our actions and grow and evolve.

Job Description

As the Campaign Specialist at Nearpod a Renaissance company you will:

Work closely with the Senior Manager of B2B Marketing to develop campaign strategies and turn them into actionable campaigns.  Plan execute and manage marketing campaigns to drive brand awareness and customer engagement.  Collaborate with cross-functional teams to develop compelling campaigns aligned with business objectives.  Analyze campaign performance and provide actionable insights for optimization.  Devise cohesive campaign strategies across multiple channels.  Lead projects ensuring seamless execution and delivery.  Clearly and accurately position products’ features and benefits while qualifying prospects’ needs authority timeframe to purchase and budgetary information.  Build and maintain positive working relationships with marketing and sales teams.

The ideal candidate will be:

• A driver eager to take initiative

• A natural collaborator who leads others easily

• Growth-minded and flexible excited by change

• Digitally savvy

Qualifications

• Bachelor's degree (B.A.) from four-year college or university with 2+ years of campaign marketing experience OR Equivalent combination of education and experience.

• Some experience crafting coding and maintaining email templates using HTML and CSS preferred.

• Strong writing skills for both internal and external communications and copy.

• Ability to manage multiple projects (or campaigns) at any time with different key stakeholders.

• Understanding of audiences segmentation and ability to work on both B2B and B2C campaigns.

• Familiar with Marketo; Some experience working on email marketing campaigns lead generation and nurturing and Google Analytics

• Proficient with web and marketing analytics platforms required.

• Proven portfolio of campaigns that have grown pipeline and revenue.

• Strong analytical thinking and problem-solving skills.

• Ability to articulate strategic objectives in a clear campaign brief.

• Excellent communication and organizational abilities.

• Some experience marketing/ sales development lead nurturing and/or K-12 professional preferred.

• Some experience calculating figures and amounts such as potential market share and opportunity size preferred.

• Good understanding of demand generation and sales principles.

• Experience with Microsoft Office Suite (e.g. Outlook Word PowerPoint Excel) including Google Sheets.

• And other duties as assigned

Additional Information

All your information will be kept confidential according to EEO guidelines.

Salary Range: $68000 - $93000

• This range is based on national market data and may vary by location.

Benefits for eligible employees include:

• World Class Health Benefits: Medical Prescription Dental Vision Telehealth

• Health Savings and Flexible Spending Accounts

• 401(k) and Roth 401(k) with company match

• Paid Vacation and Sick Time Off

• 12 Paid Holidays

• Parental Leave (20 total weeks with 14 weeks paid) & Milk Stork program

• Tuition Reimbursement

• Life & Disability Insurance

• Well-being and Employee Assistance Programs

Frequently cited statistics show that some women underrepresented individuals protected veterans and individuals with disabilities may only apply to roles if they meet 100% of the qualifications. At Renaissance we encourage all applications! Roles evolve over time especially with innovation and you may be just the person we need for the future!

EQUAL OPPORTUNITY EMPLOYER

Renaissance is an equal opportunity employer and does not discriminate with respect to any term condition or privilege of employment based on race color religion sex sexual orientation gender identity or expression age disability military or veteran status marital status or status of an individual in any group or class protected by applicable federal state or local law.

REASONABLE ACCOMMODATIONS

Renaissance also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local laws. If accommodation is needed to participate in the job application or interview process please contact Talent Acquisition.

EMPLOYMENT AUTHORIZATION

Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

For information about Renaissance visit: https://www.renaissance.com/