Marketing Campaign Specialist- USA Remote

Overview:

We are looking for an experienced and innovative marketing campaign specialist. This person is responsible for campaign management, webinar management, and demand generation programs designed to demonstrate SonicWall as a market leader in the cybersecurity industry and positively impact business growth.

This position reports to the Vice President of Demand Generation.

This role works effectively with key stakeholders across our global ecosystem. This person effectively collaborates with product marketing, social media, public relations, web, marketing operations, inside sales, sales enablement, solution engineers, community, and customer service teams. This person serves as a point of contact for regional and partner marketing, collaborating to ensure campaigns are effectively scoped, scaled and measured across partner and channel audiences.

The candidate can demonstrate expertise in digital campaign development to execution with ROI metrics.

Responsibilities:

• Develop and manage the development and overall success of large, strategic marketing projects
• Amplify the SonicWall Brand, thought leadership and vision through multi-touch campaigns and integrated programs
• Working knowledge of the demand waterfall and the B2B buyer's journey
• Create and manage webinars with cyber security leadership speakers
• Data-driven audience management: Understand our database and apply segmentation (company size, role/title, industry, line of business, IT Decision Maker vs. Business Decision Maker for enterprise accounts, etc...) with aligned audience messaging
• Metrics-driven: Understand the lead conversion metrics from marketing qualified lead (MQL) to sales qualified lead (SQL) to opportunity and revenue. Measure against SonicWall internal benchmarks and industry standard benchmarks
• Serves as a point of contact for regional and partner marketing, collaborating to ensure campaigns are effectively scoped, scaled and measured across partner and channel audiences.
• Experience at SaaS companies preferred, cyber security experience is a bonus

Requirements:

• Internal project management systems and process tools such as JIRA and Confluence. 
• Proficiency in external webcast platforms such as: BrightTalk, On24, WebEx, or other

Education and Experience:

• Minimum of 2 years of related experience with a bachelor’s degree

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