Marketing Campaigns Manager - Remote

Position Title: Marketing Campaigns Manager - Remote

Position Location: Remote, US

ABOUT QUADIENT®

For thousands of customers around the world, Quadient is the driving force behind providing meaningful customer experiences, helping our customers create personalized interactions and make meaningful connections. We simplify the connections between people and what matters. Quadient. Because Connections Matter.

Summary:

You will own the development and execution of measurable lead generation campaigns that deliver qualified results to the sales team. This includes creating compelling ads that convey our value proposition. managing paid digital programs and overseeing field marketing initiatives.

In This Role, You Will:

• Own the generation of qualified leads that enable the sales team to meet revenue targets
• Develop measurable demand generation campaigns that perform at or above industry standards

• Work with a team of marketing professionals and collaborate with other departments, like sales, events and content, to develop and enhance strategies and build effective campaigns
• Continuously assess and report on the results of campaigns (MQLs, SALs and Pipeline) and implement improvements where necessary
• Development and execution of ABM, vertical and cross-sell/upsell campaigns

• Write compelling copy that converts for digital ads, the corporate website, landing pages, and email campaigns
• Develop persona-based, high converting email nurture campaigns
• Work cross-functionally with CoEs at Quadient and international marketing teams
• Manage the lead follow-up process in collaboration with Sales/SDR Management to meet target conversion ratios
• Ensure digital marketing GTM deliverables for new product and feature launches are met

What You Bring:

• 8+ years B2B digital marketing experience
• Proven experience creating demand generation campaigns across digital marketing channels that perform at or above industry standards

• Experience with CRO and A/B testing
• Proficiency with CRM systems (Salesforce.com)
• Experience with marketing automation tools such as HubSpot, Pardot, Marketo
• Understanding of web and digital analytics, with the ability to analyze and interpret data using tools such as SEMRush, Google Analytics
• Ability to report and improve on ROAS and other ad performance metrics
• Proficient in Excel
• Excellent organizational skills and the ability to prioritize tasks to meet deliverables
• Goal-oriented and with a track record of meeting or exceeding KPIs
• Strong management skills, excellent oral and written communication skills

Our Benefits Overview:

• Company subsidized Medical, Dental, and Vision Insurance
• 401(k) Retirement Plans -Company Match Offered
• Life & Disability Insurance -Company Sponsored
• Paid Vacation, Sick Leave, & 11 Company Holidays
• Career & Leadership Development
• Tuition Reimbursement Program
• Veteran Programs
• Company Sponsored Groups

About Quadient:

At Quadient, we exist to help organizations simplify the connection between their customers and what matters most. From mortgage approvals, medical results, and insurance claims, to accounts receivables, invoices and inbound packages.

Every day - we help companies manage over 788 million connections with their customers. Our award-winning solutions and best in class customer service are the reasons we have grown to become the driving force behind the world's most meaningful customer experiences.

We want Quadient to be a place where we are all able to bring our whole selves to work and where our differences are embraced and celebrated. We operate in diverse areas, cultures and communities; our customers are as unique as we are. Our values define how we work as a team: Empowerment, Passion, Inspiration and Community. They make us EPIC. Together.

The above statements are intended to describe the general nature and levels of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Quadient does not accept unsolicited resumes from headhunters, recruitment agencies or fee-based recruitment services. Please do not forward resumes to our jobs alias, Quadient employees or any organization.

Quadient is an Equal Opportunity Employer, and all qualified applications will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, or any other characteristic protected by law.

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