Marketing Communications Consultant - Finalsite Advantage

Finalsite is the preferred website communications enrollment and marketing platform of more than 7000 schools and school districts in 119 countries around the world. The company’s people products and services transform how schools connect and engage with their community recruit students and staff and fundraise; while managing the complex requirements around data privacy accessibility hosting and security. Finalsite products and services include award-winning website designs a robust content management system mass communications tools a powerful enrollment management system innovative inbound marketing tools data integration training support and marketing consulting. Finalsite is headquartered in Glastonbury CT USA with employees who work remotely in nearly every state in the U.S. as well as Europe South America and Asia. For more information please visit www.finalsite.com .

VISION

Finalsite will transform the way school communities engage with their schools. SUMMARY OF THE ROLE

Finalsite Advantage Consultants are responsible for providing individualized services to schools and/or districts to support them with their marketing communications admissions and enrollment needs.

As a member of a small team each consultant has their own client base for which they are personally responsible. Work is varied and directly tailored to the needs of each client - resulting in a mixture of high-level strategy planning and guidance alongside practical support in the implementation of agreed initiatives.

Advantage Consultants are expected to have a good level of understanding of all areas covered by the service but may have strengths or areas of expertise in a particular area of marketing communications or admissions. The client's needs are matched with the consultant’s strengths and experience wherever possible.

Advantage Consultants required a clear understanding of and experience within one or more of the following education sectors: US independent schools US public school districts; International schools (English-language based). Experience using Finalsite Composer is essential.

In addition to working directly with their own clients Advantage Consultants are also a resource for the Finalsite Marketing Team in relation to presenting at Finalsite marketing events mini-courses and online training sessions.

LOCATION

100% Remote - Anywhere within the US

RESPONSIBILITIES

• Work directly and independently with assigned clients to review audit and assess current marketing and communications activities.

• Develop actionable and achievable plans and support the execution of projects and initiatives. Depending on the needs of the client work may focus on:

- MARKETING & COMMUNICATIONS CONSULTING In the course of this work consultants will proactively scope and develop strategies and initiatives involving techniques such as:

• Customer Persona Development

• Competitor Review

• Competitive Positioning Map

• Customer Perception Surveys

• Customer Journey Review

• Customer Persona Development

• Admissions & Marketing Initiatives Audit

• Website review & improvements

• Content Marketing

• Inbound Marketing initiatives

• Internal Communications

• New Family Communications

• Student Yield Campaigns

• Accepted Student Campaigns

• Digital Advertising review

• Inbound Marketing Initiatives

• Admissions Event Planning

• Retention-Focused Communications Strategy

• Visual Branding Development

• Brand Message Development

- WEBSITE REDESIGN SUPPORT is a frequent element of Advantage projects. Support in this area will include:

• Reviewing and refining key messaging

• Review of current site structure home page priorities & overall content.

• Development of site map.

• Development of homepage content strategy.

• Consultation on design preferences and development of design brief.

• Oversight of website design process and support with detailed design feedback.

• Oversight of the development of written and visual content.

• Planning and support for the development of new photography & videography.

• Proactive support of the school team to ensure optimal use of Composer platform.

• Support with the creation layout & optimization of website pages in the new site.

• Website launch activities.

QUALIFICATIONS AND SKILLS

- ESSENTIAL

• Bachelor’s degree in marketing communications or similarly relevant field.

• 5+ years experience in a school marketing communications (or admissions) role.

• A clear understanding of and experience within one or more of the following education sectors: US independent schools US public school districts; International schools (English-language based).

• Experience using Finalsite Composer

• Excellent communication skills - both written and verbal.

• Experience in the development of short medium and long marketing/admissions/ enrollment plans.

• Ability to inspire confidence in your own abilities while mentoring and building confidence in the skills of others.

• Understanding of content and inbound marketing techniques.

• Ability to manage own workload

• Ability to prioritize tasks within multiple projects and manage competing deadlines.

- DESIRABLE

• Creative copywriting skills

• Basic graphic design skills (Canva or similar)

• Experience with School Admin (‘Finalsite Enrollment’)

Link to All Staff Competencies and Mental and Physical Requirements

RESIDENCY REQUIREMENT

Finalsite offers 100% fully remote employment opportunities however these opportunities are limited to permanent residents of the United States. Current residency as well as continued residency within the United States is required to obtain (and retain) employment with Finalsite.

DISCLOSURES

Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and don't fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a finalsite.com email address. For added security where possible apply through our company website at finalsite.com/jobs.