Marketing Communications Specialist

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

Job Description

Rockwell Automation is the world's leader in industrial automation. We combine the imaginations of people with the potential of machines. We love taking complex, highly technical hardware, software, services and solutions and making them easy to understand. We believe telling a story on how our offerings solve business problems is more impactful than marketing a list of product features. We believe in targeting audiences to move customers along their buyer's journey. We believe in continuing the customer journey after they purchase from us. We believe what we say and what we do must always match. We believe in the power of marketing to build excitement, reach new audiences, grow our business and create unique branded experiences.

You will be a marketing evangelist internally and a brand ambassador externally. You will be a critical thinker and a positive influencer. You will help shape Rockwell Automation in the eyes of our customers.

As a Marketing Communications Representative at Rockwell Automation, you will be an integral part of our marketing team, collaborating closely with Americas Lighthouse, a renowned organization dedicated to assisting manufacturers in constructing new facilities within North America. Your primary focus will be developing compelling presentations for our sales team, and content that can be amplified targeting key contacts for prospects and existing accounts that are building new facilities with the objective of positioning our solutions and generating demand for Rockwell services, software and hardware. In this role, you will be responsible for creating content that promotes the Rockwell brand, while seamlessly incorporating our partners and acquisitions into a cohesive message for the client.

What You'll Do:

• Design and develop impactful presentations that support the sales team in guiding clients through the process of building new manufacturing facilities. Create engaging and persuasive content, including written materials, graphics, and multimedia elements, that effectively communicate the value proposition of Rockwell Automation and its solutions.
• Ensure that all communication materials align with Rockwell Automation's brand guidelines and messaging, while incorporating the offerings of our partners and acquisitions to deliver a unified message to the client.
• Work closely with cross-functional teams, including sales, product management, and business development, to gather information, obtain feedback, and ensure alignment in messaging and objectives.
• Connect the content produced by Rockwell partners to integrate their value proposition into Rockwell branded material, ensuring branding complies with both companies guidelines.
• Work with Rockwell agencies to ensure execution of programs.
• Provide guidance and training to the sales team on presentation best practices, ensuring consistency and professionalism in client-facing materials.
• Manage multiple projects simultaneously, adhering to deadlines, maintaining clear communication, and collaborating effectively with stakeholders to deliver high-quality materials.

Basic Qualifications:

• Bachelor's degree
• Must be willing and able to travel up to 20%
• Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Preferred Qualifications:

• Bachelor's degree in marketing, Journalism, Communications, or a related field.
• 3-5 years of experience in marketing communications, content creation, or related roles, preferably within the manufacturing or industrial automation industry.
• Proficient in developing persuasive and visually appealing presentations, utilizing tools like Microsoft PowerPoint or similar software.
• Excellent written and verbal communication skills, with the ability to convey complex concepts in a clear and concise manner.
• Strong understanding of brand guidelines and the ability to incorporate various brand elements into marketing materials while maintaining consistency. Proven ability to collaborate effectively with cross-functional teams and stakeholders to achieve common objectives.
• Comfortable working in a fast paced environment with little guidance or oversight. Able to make decisions and execute upon them with autonomy.
• Ability to adapt and respond to changing requests and priorities.
• Familiarity with the manufacturing industry, its processes, challenges, and trends, along with an understanding of industrial automation solutions.
• A creative mindset with the ability to think strategically and develop innovative marketing approaches that resonate with the target audience.
• Strong organizational and project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

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We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.