Marketing Communications Specialist

Company
Federal Reserve Bank of Chicago
The Federal Reserve Bank of Chicago hosts the National Marketing Team for the Federal Reserve Financial Services (FRFS) suite of products. The products we support are used by ~10,000 financial institutions in the U.S. and move over $4 trillion a day in payments.
The Marketing Communications Specialist develops and executes comprehensive strategic marketing communications plans with a focus on digital marketing for the Federal Reserve Financial Services (FRFS) division. This role is expected to lead efforts with a data-driven approach and strong project management skills when executing all marketing activities. The role is responsible for building positive relationships with internal stakeholders and the level of work is considered intermediate, where staff must be able to work independently with moderate supervision. This position does not have direct reports.

• Support development of comprehensive strategic marketing communication plans that include situation overview, market insights, objectives, success metrics and integrated communication plans, by leveraging all channels to generate revenue/awareness of FRFS products and initiatives.
• Develop and execute content marketing strategies across channels (owned, shared, paid, earned) in support of marketing communications plans.
• Support efforts to synthesize data-driven insights and input to inform the communications strategy and package campaign results for use in reporting and optimizing campaign effectiveness.
• Build complex project plans, coordinates content reviews and approvals, proactively manages the process to meet deadlines.
• Partner with market research, analytics, customer support and relations teams to align on customer needs and customer experience.
• Support efforts to identify industry trends in digital marketing and payments topics and determines impact on content marketing program.
• Ensure appropriate crisis communications are distributed internally and externally in the event there is a disruption to services.
• Plan and execute customer engagements via webinars and in-person events (logistics and materials).
• Build and maintain relationships with internal stakeholders.

Your Background

• Intermediate knowledge of digital content strategy, corporate communications, B2B marketing principles and practices.
• Strong writing and editing skills with an ability to synthesize complex topics and information.
• Excellent presentation and oral communication skills.
• Ability to manage multiple projects in a complex, fast-paced agile environment, geographically diverse, and matrixed organization.
• Strong attention to detail in planning and executing on deliverables.
• Independent thinking, objective analysis, and decision-making abilities.
• Demonstrates aptitude with integrated marketing communications tools and technologies, such as website and email content management systems, Google Analytics and data/insights dashboards, design and creative content applications, and Microsoft Office programs.
• Bachelor's degree in Marketing, Communications, Public Relations, Advertising, related field or equivalent experience.
• 3 or more years of relevant work experience.

What We Offer

• Comprehensive benefits package include medical, dental, vision, prescription drug coverage, 401k savings plan, retirement plan, paid time off, transit benefit, onsite gym and subsidized cafeteria
• A continuous learning environment with opportunities to gain new skills and grow your career

Additional Requirements

• Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.
• As a condition of employment, Federal Reserve Bank of Chicago employees must comply with the Bank's ethics rules, which generally prohibit employees, their spouses/domestic partners, and minor children from owning securities, such as stock, of banks or savings associations or their affiliates, such as bank holding companies and savings and loan holding companies. If you or your spouse/domestic partner or minor child own such securities and would not be willing or able to divest them if you accepted an offer of Bank employment, you should raise this issue with the recruiter for this posting, who can provide you contact information for our ethics official if necessary. This document indicates the general nature and level of work performed by employees within this position. It is not a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. An employee's responsibilities, tasks, and duties might differ from those outlined in the job description, and other duties, as assigned, are a part of the job.
• Ability and willingness to provide occasional afterhours/weekend communication support.
• Must be willing to travel up to 5% of time.

The Federal Reserve Bank of Chicago reserves the right to modify the elements of this job description, as business needs require. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status
Full Time / Part Time
Full time
Regular / Temporary
Regular
Job Exempt (Yes / No)
Yes
Job Category
Sales/Marketing
Work Shift
First (United States of America)
The Federal Reserve Banks believe that diversity and inclusion among our employees is critical to our success as an organization, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. The Federal Reserve Banks are committed to equal employment opportunity for employees and job applicants in compliance with applicable law and to an environment where employees are valued for their differences.
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