Marketing Communications Specialist

Reporting to our Director of Lifecycle Marketing, the ideal Marketing Communications Specialist will work closely with internal business partners across the organization to drive customer value. This is an opportunity to join a fast-paced, rapidly growing company and drive value through customer engagement, cross-sell and up-sell.

In this role, you will:  

• Be a champion of customer engagement
• Be an expert in the effective use of marketing automation (ex. Marketing Cloud)
• Develop the customer experience roadmap for automated, multi-channel lifecycle campaigns, from ideation to launch to optimization
• Define goals, benchmarks, and KPIs for lifecycle marketing programs
• Partner with Content and Creative teams to support the delivery of an outstanding customer experience and effective engagement journeys
• Continuously A/B test and optimize campaigns to drive incremental gains in conversion and retention
• Work with analytics to generate and review weekly and monthly reporting for all major metrics and goals tracking: engagement, activation and utilization, customer value and retention
• Provide recommendations and execute strategies
• Support promotions and partner marketing initiatives
• Support department operational processes
• Keep pace with automation tool advancements (ex. Marketing Cloud)

Key Position Requirements  

• 4+ years’ experience in lifecycle marketing
• Expertise in use of marketing automation – Marketing Cloud preferred
• Experience building out multiple, multi-channel lifecycle marketing journeys
• Demonstrated innovation to drive performance and growth
• Ability to work independently while interacting with multiple business teams and stakeholders
• Proficiency in MS Excel, PowerPoint, and Word
• BS/BA degree preferred

Not Required, But Nice to Have:  

• Experience in financial services is a plus but is not required
• Chicago location preferred