Marketing Content Manager

We love finance, software, and (believe it or not), taxes - that's why we love what we do! At Avantax, we celebrate our diverse experience and unique contributions and use our combined knowledge to blaze new trails in tax-focused investing. As individuals, we contribute valuable insight from our career history to achieve the Avantax mission. As a team, we work together to make a real impact and have a lot of fun along the way. Our collaborative work features decades of expertise in wealth management.

We bring our unique experiences together to form the heart of Avantax - working in unison toward the goal of creating services that make it easy for clients and professionals to pursue their financial and business goals. At Avantax, we are committed as a company and individuals to the diversity, equity and inclusion of our clients, team members and the communities in which we work.

Are you an innovative problem-solver who's eager to take on new challenges, collaborate with diverse team members and achieve excellence? If so, life at Avantax may be the opportunity for you.

Position Summary

Avantax is seeking a Marketing Content Manager who will be responsible for managing the execution and distribution of Avantax content, consistent with brand standards, in order to engage customers and establish Avantax's place as a thought leader in the financial services industry. Responsibilities include overseeing content curation through subject matter experts inside and outside the company, creation of various content, and distribution of content through the various teams, channels, and platforms. This leader will also be expected to understand the financial services industry and use proprietary information about the organization's various target customer demographics and preferences to create multimedia content that raises brand awareness.

Essential Duties & Responsibilities

The major responsibilities of the position are listed below. To perform the job successfully, the individual must be able to execute each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• Maintain calendar for content creation to support the organization's needs and goals.
• Manage media campaign execution from delivery of targeted content for the company's landing pages, webinars, and websites to implementing performance tracking.
• Leverage subject matter experts and build authentic content to support the organization as tax-focused experts in the financial services industry.
• Align with Recruitment and Advisor Marketing teams to facilitate content creation and distribution to meet teams' goals by understanding various key segments such as advisors, prospects, and end-clients.
• Oversee a content production team through coordination of internal and agency writers, graphic designers, developers, videographers, and other industry professionals.
• Ensure copywriting and creativity are consistent with brand guidelines and tone.
• Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative.
• Ensure advisor marketing programs are reviewed and approved by key internal partners, including compliance and finance.
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of Avantax.
• Other job duties as assigned.

Education & Experience

• Bachelor's degree in marketing, business, or a related field.
• 3-5 years of experience in a similar role.
• Experience with CMS such as Contentful.
• Experience with a variety of marketing channels and platforms (public relations, advertising, community partnerships, social and digital).
• Expertise in using SEO best practices to evaluate creative copy that includes effective keyword placement.
• Knowledge of B2C and B2B marketing tactics.
• Financial industry experience preferred.
• Intellectually curious and fact based/data-driven.
• Self-starter with a strong work ethic.

Physical Demand & Work Effort

• Keying/typing, standing, walking.
• Sitting for an extended period.
• Constant mental and/or visual attention; the work is either repetitive or diversified requiring constant alertness in an office environment.
• The job is typically performed under comfortable working conditions; any disagreeable elements are generally absent during the normal performance of the job.
• Compliance with company attendance standards.

Comprehensive Benefits

We offer a competitive salary, outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and 401(k) with company match.

#Avantax

At Avantax®, we believe our work benefits from the diverse perspectives of our employees. As such, Avantax welcomes and celebrates diversity and inclusion and is committed to equal opportunity employment. At Avantax, you can expect a supportive, open, and inclusive atmosphere and a team that values your contributions.

Avantax and its business lines, Avantax Wealth Management® and Avantax Planning Partners℠ are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, veteran status, and any other status protected under federal or state law.

Avantax considers information gathered in the hiring process, including information on this application, confidential, and only shares it on a need-to-know basis or as required by law.

If you need assistance or accommodation due to a disability, you may contact us at [email protected], or by calling 972-870-6000 to speak with a member of the HR Talent Acquisition team.