Marketing Coordinator

At Pixelligent, we’re searching for a highly qualified marketing coordinator to help our growing sales team develop brand strategy and assist in sales operations. From day one, this individual will contribute to marketing programs, while assisting with the development of new initiatives aligned with our organizational goals. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

The Marketing Coordinator will:

• Assist in the development and implementation of the company’s brand strategy.
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.
• Prepare marketing activity reports and metrics for measuring program success.
• Provide market research, forecasts, competitive analyses, campaign results, and consumer trends.
• Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites.
• Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team.
• Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data.
• Support the sales team in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars.
• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion.
• Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
• Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed.
• Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership.

• Bachelor’s degree in marketing, advertising, or communications
• Previous experience as a marketing coordinator or similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Excellent writing, communication, and presentation skills
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

• Familiarity with CRM tools such as Salesforce
• Working knowledge of HTML and design and email software
• Experience working with budgets and forecasting