Marketing Coordinator (12 month contract)

The Opportunity

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. This role will support the marketing team in planning and executing events, managing digital campaigns, and ensuring smooth logistics for both in-person and virtual events. The ideal candidate will have strong organizational skills, experience in event coordination, and a passion for creating memorable experiences that drive engagement.
This will be a 12-month contract.

What You'll Be Doing

Events

• Evaluate opportunities for sponsorship, speaking engagements, webinars and PR
• Plan, coordinate, and execute various marketing events, including trade shows, conferences, product launches, and webinars
• Manage event budgets, timelines, and resources to ensure successful execution
• Coordinate with vendors, sponsors, and internal teams to handle all aspects of event planning and execution
• Oversee event logistics, including staff coordination, to ensure flawless execution
• Track and analyze event metrics and provide recommendations for future improvements

Digital Marketing

• Assist in developing and implementing digital marketing campaigns across various platforms (social media, email, website, etc.)
• Assist in maintaining the company's CRM database, marketing automation tools, social media, and website
• Manage and optimize email marketing campaigns, including list segmentation and performance tracking

General Marketing Support

• Contribute to brainstorming sessions and provide creative input for marketing initiatives
• Assist with market research and competitor analysis as needed
• Other tasks as assigned

Performance Expectations

• Event Success Metrics: Measure the success of events based on attendance, lead generation, post-event follow up, and pipeline generation.
• Digital Marketing Metrics: Track and improve engagement rates for email and social campaigns
• On-Time Delivery of Projects: Monitor the timely completion of event logistics, marketing campaigns, and associated tasks.
• Budget Adherence: Ensure events and marketing initiatives stay within budget.

What You'll Need

Education:

• Bachelor’s degree in Marketing, Communications, related field of study or equivalent work experience

Experience:

• 1-2 years in a marketing role in the B2B technology space, particularly marketing to large enterprise customers
• Proven track record of successfully planning and executing marketing events
• Proficiency in Microsoft Office Suite and Google Workspace
• Experience with marketing automation tools, CRM systems, and social media management platforms preferred

Key Competencies and Skills:

• Excellent project management and organizational skills
• Excellent writing and communications skills
• Ability to manage multiple projects at once, ensuring they come in on time and budget
• Creative problem-solving skills and attention to detail
• Ability to work independently and collaboratively in a fast-paced environment