Marketing Coordinator
Job Description
Who are we?
At Leadership Connect, we believe that relationships are everything in business and in life. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media. Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. We are a close-knit team dedicated to helping each of our users make a difference.
About the Role
The Marketing Coordinator serves as a key member of the marketing team focused on executing marketing strategy, developing multi-channel marketing campaigns, leveraging analytics for data-driven decision-making, and driving brand consistency. This role will report to the Marketing Director.
Core Functions of the Role:
- Assist in creating, updating, and maintaining WordPress website pages, ensuring they are up-to-date, functional, and optimized for SEO.
- Support the creation of marketing materials such as white papers, infographics, and blog posts.
- Collaborate with internal teams and external vendors to ensure high-quality content.
- Assist in the development and execution of marketing campaigns across email, social media, and digital advertising platforms.
- Utilize HubSpot to manage email campaigns, landing pages, and lead nurturing workflows.
- Use Salesforce to track marketing leads, campaigns, and customer interactions.
- Help track and report on the performance of marketing campaigns using tools like Google Analytics, HubSpot, and Salesforce. Provide insights and recommendations for improvement.
- Ensure all marketing materials align with the company’s brand guidelines.
- Assist with department support activities such as scheduling meetings, preparing reports, and organizing marketing assets.
About You:
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- Proficiency in WordPress for website updates and management.
- Experience with content creation (white papers, infographics, blog posts) and basic design tools (e.g., Canva, Adobe Suite).
- Experience working with HubSpot (email marketing, landing pages, lead nurturing) and Salesforce (lead tracking, campaign reporting).
- Knowledge of multi-channel marketing strategies, including email, social media, and digital advertising.
- Familiarity with analytics tools (Google Analytics, HubSpot, Salesforce reports) and basic SEO principles.
- Excellent communication skills, both written and verbal.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- A creative thinker who can contribute fresh ideas and solutions.
- Experience with email marketing platforms (HubSpot, Mailchimp, etc.) is highly preferred.
- Basic knowledge of graphic design and video editing software is strongly desired.
- Understanding of SEO and content marketing strategies is highly preferred.
What Is It Like to Work Here?
We foster an environment that encourages all our team members to excel by offering competitive compensation for top talent. We believe in creating a friendly and enjoyable workplace, with regular team-building events, happy hours, and more. Transparency is key within our company, and we hold monthly town halls led by our CEO to address questions regarding business plans, product direction, and company goals. In addition, we provide flexible PTO policies to ensure you can enjoy your time outside the office and focus on your personal life.
Are you ready to join our dynamic team and build meaningful relationships that make a difference? Apply today!
Benefits/Rewards:
Awesome Extended Health Care Plan
Dental Care
Life & Disability insurance
Health spending accounts
Unlimited PTO!
12 Paid Holidays
$3,000 Employee Referral Program
Employer contribution to VRSP
Rewards and recognition programs
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If you’re excited about this role but don’t meet 100% of the requirements, we still want to hear from you! Â
Leadership Connect is committed to building a diverse and inclusive workforce where unique experiences are valued and everyone has the opportunity to contribute. Research has continuously shown that women and people of color are less likely to apply for jobs unless they meet all of the listed qualifications. We want to help overcome this trend and seek to make space for unique and relevant skills and attributes. So, when applying to Leadership Connect we focus on evaluation based on key competencies needed for success in the position. We look forward to receiving your application!
Leadership Connect is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Date Posted
12/04/2024
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