Marketing Coordinator

This role supports and implements the marketing strategy and planning for all in-person events, print and digital media for the Commercial Marine and Grocery suite of products including the International WorkBoat Show, WorkBoat Magazine, WorkBoat.com, Pacific Marine Expo, National Fisherman Magazine, NationalFisherman.com, and Floriexpo.

Essential Functions/Key Responsibilities:

• Support and execute marketing strategy to support sales efforts for product portfolio across multiple channels including email campaigns; social media promotions; lead generation campaigns, print materials; website content and optimization; paid and barter media tasks.
• Ensure effective, consistent voice and branding across all platforms. Promote and highlight full product portfolios as appropriate.
• Utilize marketing promotions schedule and tracking systems for events and digital content.
• Create, update, post and manage marketing materials to support events, print and digital products.
• Writing/proofing of marketing related copy for web and promotions (including but not limited to, emails, landing pages, session descriptions and printed materials)
• Maintain fresh and timely appearance of websites, including logos, images, links and special event highlights and updates throughout the year.
• Work alongside Marketing team to develop and populate social media channels encompassing but not limited to Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Assist with direct outreach and coordination and logistics of key buyer program.

Skills & Qualifications:

Knowledge: 1-3 years' work experience in organizational and/or customer service role. Previous experience in sales/marketing/events preferred. Basic understanding of Microsoft Office Suite, Salesforce, WordPress, Marketo or similar software/ systems preferred. Knowledge of social media platforms (Facebook, Twitter, LinkedIn) and other creative services such as Canva a plus

Skills: Critical thinking and problem-solving skills; decision making; strong ability to plan; organize and execute projects; collaboration with a variety of internal and external customer/ vendors. Strong interest in developing outbound sales skills.

Abilities: Organization, flexibility, multi-tasking, attention to detail, ability to work under pressure, initiative, innovation, teamwork, cooperation, working across departments, ability to work independently. This position requires creative thinking and strong decision-making skills, as well as a willingness to work both independently and collaboratively to support the team's overall success. High interest in continuous learning and the ability to adapt quickly.

Travel: Required 3-4 times a year.