Marketing Coordinator

The Marketing Coordinator will have responsibility coordinating marketing campaign activities, collaborating with the Marketing Manager on strategy and execution for the endurance portfolio, which encompasses physical events and a digital publication including The Running Event (TRE), Switchback, and Running Insight. The marketing coordinator will help develop marketing content and copy, assist with digital projects, and track and analyze campaigns.

• Understand The Running Event strategy and goals set by the Director and Manager, assisting with marketing campaign deliverables and execution
• Write, edit, and implement compelling, brand-appropriate copy for websites, landing pages, emails/ newsletters, press releases, social media, promotional buzz kits, etc.
• Maintain a detailed content calendar for social media sites, creating graphics, posting consistently, monitoring comments, and regularly engaging with online communities
• Work directly with the sales teams to develop and execute exhibitor emails and sales materials
• Help develop, execute, and measure performance of promotional materials for attendee and exhibitor marketing, including social media, emails, partner programs, and sponsorships
• Work with marketing manager to ensure brand attributes and messaging are consistent across all communications and channels (email, print, social media, websites, etc.)
• Implement strategies to grow and strengthen the attendee database.
• Serve as a liaison for coordinating and executing sponsored activities, including marketing emails, display ads, and more (coordinating schedule with Marketing Manager)
• Coordinate pre-event show ship and onsite logistics for internal product team, keeping an up-to-date inventory of all marketing promotional supplies, assisting with the mobile app, and executing onsite social media coverage
• Work with marketing manager on bartered promotional activities; develop and execute advertising activities with industry associations and media partners
• Assist with creating registration set-up letter and testing registration sites before launch
• Liaise and collaborate across core internal teams, including Design, Inbound, Web, and Data

Knowledge: 1-3 years of related work experience in marketing

Skills: Experience with social media platforms and tools (Facebook, Instagram, Twitter, LinkedIn, Buffer), Canva, WordPress or similar CMS, Microsoft Office Suite, and email programs (Marketo) strongly preferred. Some knowledge of Google Analytics a plus. Excellent copywriting and editing skills required. Basic design capabilities and knowledge required. Strong interpersonal communication and collaborative drive; strong project management, planning, and organizational skills.

Abilities: Attention to detail; able to prioritize multiple projects and deadlines. Strong ability to plan and take initiative; creative; a collaborative, team-focused; ability to recognize priorities while juggling multiple projects and tasks.

Travel: Will be required