Marketing Coordinator

Our purpose
At SonderMind, we know that therapy works. SonderMind provides accessible, personalized mental health care that produces high-quality outcomes for individuals. SonderMind's individualized approach to care starts with using innovative technology to help people not just find a therapist, but find the right, in-network therapist for them.
How you'll make an impact
As the Specialist, Email Marketing, you'll be crafting the messaging and executing on the communications that go direct to our audiences (clients and providers). Your copy, tone of voice, and content organization will help new clients find the mental health care they need, and help providers achieve their practice goals. In your role, you'll directly impact the way the SonderMind brand is elevated on multiple communications channels. Working closely with our brand and content teams, provider experts, and audience experts, you'll learn what's important to our audiences, and craft and deploy communications to educate, empower and build better health outcomes.
Success looks like
Working with our internal and external partners, you'll build communications (via email and newsletters) that help elevate the brand, connect to audiences, and drive audience response. Additionally, working successfully with our marketing operations team, you'll learn how to deploy various digital communications to a multitude of audiences, and follow along with data and insights that will help guide the success of your digital communications campaigns. Measures of success include, but are not limited to:

• New client acquisition
• Brand awareness
• Site visits
• Increased provider engagement
• Increased audience awareness

What you'll do

• Working with the Manager, Content Strategy, you'll be part of a team who builds the communications for email and digital comms campaigns.
• You'll write copy, build content, and deploy communications vehicles that support audience strategies and brand growth for client retention and acquisition.
• Day to day, you'll evaluate, set up and manage email distribution and work with internal business partners to develop messaging that support the business goals and acquisition efforts .
• You'll envision and bring to life new and innovative ways that creative content can/will connect with new clients and providers, build retention with existing audiences, and drive brand awareness

What you'll bring with you

• 1-3 years copywriting/copyediting experience in digital channels, email preferred
• A knowledge and interest in what makes successful email marketing, including opinions on subject lines, CTAs and A/B tests
• A working knowledge and/or willingness to learn various email deployment systems (Marketo, SendGrid, SalesForce, etc.)
• A can-do attitude and a willingness to get things done
• A creative mindset that brings out-of-the-box thinking to traditional forms of communication, in an effort to drive acquisition and retention goals

What we value

• Curious: Seek to understand and pull the thread
• Courageous: Takes action, even when uncomfortable
• Lightful: Assume positive intent in others
• Authentic: Say what you mean, mean what you say, act accordingly
• Bucketworthy: Don't let your bucket leak

Our Benefits
The salary rate for this position is $50,000-60,000 per year. Actual compensation and title is commensurate with qualifications and experience. This role is eligible to participate in our equity incentive and variable bonus plan.
As a leader in redesigning behavioral health, we are walking the walk with our employee benefits. We want the experience of working at SonderMind to accelerate people's careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their life and work.
Our benefits include:

• A commitment to fostering flexible hybrid work
• A flexible PTO policy with a minimum of three weeks off
• Therapy coverage benefits to ensure our employees have access to the care they need
• Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA and FSA options
• Eight (8) paid company holidays and a company shut-down during the last week of the year
• Employer-paid disability & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to eight (8) weeks of short-term disability leave
• Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition )
• 401K retirement plan with 100% matching on up to 4% of base salary

Mental wellness impacts people of every community. At SonderMind, building and supporting a diverse workforce is foundational to our goal to redesign behavioral healthcare to be more approachable and accessible. SonderMind is a committed equal opportunity employer and provides a workplace that will not tolerate discrimination or harassment on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital, veteran, or disability status.
Vaccination Policy: SonderMind requires all employees to be up to date with their COVID vaccination before entering our office space, the SonderMind Studio, or attending in-person meetings or events (including both indoor and outdoor).