Marketing Coordinator

Summary of PositionFalvey Insurance Group is seeking a talented and experienced Marketing Coordinator to join their award-winning marketing team. As our Marketing Coordinator, your primary focus will be to conduct in-depth market research to inform our marketing initiatives. You will work closely to identify market opportunities, assist in crafting onboarding processes, and contribute to the expansion of our business. Plus, perform general support of the department.Position Functions

• Market Research
  
  • Identify potential brokers for new business opportunities through comprehensive market analysis, as well as using location data to target consumers in specific areas.
  • Utilize Nielsen and other relevant market research resources to gather data and insights, providing valuable inputs for marketing strategies.
  • Conduct competitor analysis to stay informed about industry trends, market dynamics, and emerging opportunities, providing actionable insights to support strategic decision-making.
• Marketing
  
  • Assist in the development and refine the onboarding and re-onboarding processes for new and existing clients, ensuring a seamless and efficient experience.
  • Assist in the development and execution of market research projects, including NPS surveys, to gain deeper understanding of target audience preferences and behaviors.
• Reporting and Recommendations
  
  • Coordinate with the Business Analyst to develop and maintain robust reporting mechanisms, measuring the effectiveness of marketing campaigns and initiatives.
• Stay Updated
  
  • Stay up to date with industry trends, tools, market research methodologies to continuously enhance skills and the team's capabilities and driving innovation.
• Performs other related duties assigned by Senior Marketing Manager and SVP, Marketing.

Knowledge, Skills and Abilities

• At least 2 years of experience in a marketing support role.
• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in market research.
• Proficiency in utilizing market research platforms.
• Strong analytical skills with the ability to interpret complex data and generate actionable insights and recommendations.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Detail-oriented and organized, capable of managing multiple projects simultaneously in order to meet deadlines.
• Self-motivated with a proactive approach to problem-solving and decision-making.
• Familiarity with CRM software and data analysis tools is a plus.

Other Requirements

• Relevant experience with professional references
• Interest in working in a hybrid, corporate environment/office setting

Physical RequirementsMust be able to sit and work quietly for extended periods of time, operate a computer, answer and communicate on a telephone, lift equipment for on location filming of corporate events, carry boxes and may also include the occasional transport and unloading of medium weight boxes for trade shows and corporate events.Supervisory ResponsibilitiesNoneWorking ConditionsBusiness-casual fast paced multi-tasking office environmentHours of Operation: We are looking for candidates in the following states: Arizona and Rhode IslandThis position supports our marketing efforts internationally. This position's work hours are Monday through Friday 9am - 5pm, in a hybrid work environment. Our hybrid environment is 3 days within our business-casual office environment. Of these 3 days in the office, Wednesday and Thursday are required. Employees choose their third day in the office, and the remaining 2 days are work from home. This position requires occasional flexibility for working additional hours to accomplish project objectives.