Marketing Coordinator: Creative and Email flow

Overview:

We are looking for a highly organized and creative Marketing Coordinator to manage and streamline all design and artwork-related activities while driving email marketing efforts using Klaviyo. This role requires someone who can coordinate across teams, ensure strategic alignment across platforms (social media, website, email, etc.), lead the creative vision, and execute impactful email marketing campaigns.

Key Responsibilities:

Email Marketing and Klaviyo Management

• Own all aspects of Klaviyo email marketing, including:
  • Designing, scheduling, and deploying email campaigns.
  • Creating and optimizing automated email flows (e.g., welcome sequences, abandoned cart reminders, and post-purchase follow-ups).
  • Conducting A/B testing to refine subject lines, visuals, and content.
  • Analyzing email performance metrics (open rates, click-through rates, conversions) and providing actionable recommendations.
• Ensure email templates are visually appealing, mobile-responsive, and align with branding.

Creative Strategy and Coordination

• Develop and maintain a cohesive creative strategy across all platforms, ensuring alignment with brand objectives and messaging.
• Collaborate with stakeholders to understand project requirements, campaign goals, and deadlines.
• Act as the primary point of contact for designers, assigning tasks, setting clear expectations, and managing their workflow.
• Provide creative direction, copyright and feedback to designers to ensure high-quality and brand-consistent visuals.

Artwork and Asset Management

• Oversee the creation, organization, and deployment of creative assets across all marketing channels,and in collaboration with each member of the respective teams including:
  • Social media posts and campaigns
  • Website banners and design elements
  • Email templates 
  • Promotional graphics
  • Digital ads and other promotional materials.
• Maintain a library of digital assets for easy access and use across teams.

Project Management

• Create timelines for marketing projects and ensure deadlines are met.
• Coordinate between designers, marketing team members, and other stakeholders to ensure smooth project execution.
• Monitor and manage multiple projects simultaneously, identifying and addressing potential bottlenecks.

Analytics and Reporting

• Analyze the performance of creative campaigns and email marketing efforts across platforms, providing insights for improvement.
• Use data-driven approaches to refine creative strategies and optimize campaign ROI.

Skills and Qualifications

• Education: Bachelor’s degree in Marketing, Graphic Design, Communication, or a related field.
• Experience:
  • Proven experience in creative coordination, copywriting, project management, or a related role.
  • Necessary hands-on experience with Klaviyo and email marketing platforms.
  • Familiarity with digital design tools (e.g., Adobe Creative Suite, Canva) is strongly appreciated.
  • Experience with Shopify is a plus
• Skills:
  • Creative thinking and copywriting
  • Strong organizational and multitasking abilities.
  • Excellent communication and interpersonal skills to liaise between teams effectively.
  • A good eye for design and attention to detail.
  • Analytical mindset with the ability to track, measure, and report on campaign performance.

• Technical Knowledge:
  • Understanding of social media platforms, website design principles (Shopify), and email marketing best practices.
  • Proficiency in project management tools (e.g., Asana, Notion, Slack) is a bonus.

Work Environment

This role operates in a dynamic, fast-paced environment with opportunities for creative input and innovation. A mix of independent work and collaborative team engagement is required. The job is fully remote with necessary hours overlapping with GMT-3 and GMT-8.