Marketing Coordinator - H-D Museum

Auto req ID: 22212

Title: Marketing Coordinator - H-D Museum

Job Function: Marketing

Location: MUSEUM

Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

Shift: SHIFT1

A walk through the Harley-Davidson Museum is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee, WI's top tourist destinations for visitors from around the globe. Join the H-D Museum as a Marketing Coordinator - H-D Museum and help create an experience that will stay with visitors for a lifetime.

Job Summary

The Marketing Coordinator role advises, plans, develops, manages, and executes the distribution and delivery of a broad range of communications through various channels targeting audiences and measuring message impact and acceptance. The individual in this role is also responsible for supporting the Harley-Davidson Museum in developing Marketing campaigns and leading projects that meet the business's sales objectives. The Marketing Coordinator strongly understands the marketing strategies and programs and leverages them as appropriate to support strategies and tactics.

Job Responsibilities

• Coordinate the H-D Museum's external customer communications channels. Develop strategic, aligned, clear, concise, and accurate communications delivered through various channels.
• Analyze marketing performance and insights when developing new campaigns.
• Interact closely with the Harley-Davidson Museum cross-functional teams to develop communication strategies, plans/schedules, and formats to ensure all messages conveyed support the H-D Museum's operational strategy and are consistent with Harley-Davidson brand standards.
• Develop and implement online and offline Marketing & Communications strategies to increase brand awareness and drive campus visitation and revenue.
• Analyze communications effectiveness and develop and run improvement programs/plans.

Education Requirements

Bachelor's Degree Preferred

Education Specifications

• Bachelor's Degree in Marketing, Advertising, Business Administration, or a related area is preferred.

Experience Requirements

• Typically requires a minimum of 3 years of related experience
• Experience in strategic consumer marketing, leading agency relationships, and guiding the creation and production of work with agencies
• Knowledge in multiple aspects of Marketing and Communications disciplines (offline and online advertising, media planning and buying, emerging and social media, electronic communication, retail consumer advertising and promotions, sponsorships and cross-promotions, collateral production, direct marketing, and brand awareness creation, etc.)
• Strong communication skills, both written and verbal, and the ability to organize and manage multiple priorities and projects
• The ability to establish objectives and meet goals independently and as part of a team

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson here .

Applicants must be currently authorized to work in the United States.

Direct Reports: No

Travel Required: 10 - 25%

Pay Range: 57,000 - 85,000

Visa Sponsorship: This position is not eligible for visa sponsorship

Relocation: This position is not eligible for relocation assistance

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