Marketing Coordinator, Reputation & Social Media

At The Scion Group, we’re changing the way people see student housing. It’s bigger than beds and buildings. It’s about providing an experience for students to explore the best years of their lives. It’s about creating communities — both on and off campus — that feel like less like a place and more like a home.

The Marketing Coordinator will use their insights and creativity to maintain and strengthen Scion’s reputation as a leader in all online and social media platforms. This position is responsible for developing social media strategies, content creation and translating our customer experience into online engagement and responses.

Key attributes in our next team member 

• Creative Thinker
• Customer-Centric Attitude
• Insightful
• Unwavering Follow-Through

The Day-to-day

• Monitors a portion of Scion’s portfolio for incoming online reviews and facilitates responses through reputation management software.
• Escalates threats to reputation to the appropriate operations team members.
• Reviews internal and external resident feedback to identify reputation threats
• Support reputation repair initiatives
• Improves portfolio reputation through facilitation of local feedback collection campaigns
• Has an active pulse on online chatter about our communities’ reputation through Facebook pages, Instagram and other online review platforms.
• Maintains brand presence on Google My Business, Yelp, and other listing sites
• Ensures profile consistency of portfolio social media accounts through monthly audits
• Updates social platforms (bio, highlights, profile and cover photos etc.) when communities are acquired or rebranded.
• Contributes expertise and collaborates on other departmental brand initiatives as required.

The responsibilities listed above are not all inclusive. However, they are indicative of the types of responsibilities normally performed by the Marketing Coordinator.

Qualifications

• Bachelor’s degree in Marketing, Communications, and/or relevant field of study or experience.
• Demonstrated strong organizational and problem-solving skills; Attentive to detail.
• Highly developed interpersonal, written and verbal communication skills.
• Manages multiple projects and meets goals and deadlines timely and consistently; Requires minimal guidance to accomplish general tasks.
• Works well independently, as a member of various teams and with all levels of management.
• Versatile, flexible, and thrives in an environment where there are constantly changing priorities.
• Strong interpersonal skills and particularly skilled at developing relationships.
• Proficiency with Social Media platforms and Microsoft Office suite; Airtable and Entrata is a plus.
• Willing and able to travel up to 15% in a year, paid by the company.
• Commitment to excellence and high standards.
• Values and fosters a sensitive and supportive approach to a diverse working and living environment.

The Scion Group LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religion, creed, national origin, color, gender, sex, sexual orientation, gender identity or expression, age, physical or mental disability (as long as the employee/applicant is otherwise qualified for the job with or without a reasonable accommodation), genetic information, HIV/AIDS status, marital status, uniformed service, veteran status, pregnancy or other legally protected status or category under federal or state law. The Scion Group LLC complies with applicable state and local laws governing nondiscrimination in employment in all locations in which the Company has properties. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, training and other terms and conditions of employment. The Scion Group LLC is committed to the principles of equal employment opportunities.

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