Marketing Copywriter

ABOUT PARLANCE 

Parlance conversational AI solutions for health systems accelerate patient access to care for over a thousand hospitals and clinics across the United States. 

The Parlance intelligent virtual assistant represents the culmination of 25+ years of unwavering commitment to service and performance in voice technology solutions. Over the past 15 years, our expert team has become leaders in the healthcare IT space, enhancing patient access, refining agent and operator experiences, and optimizing switchboard and contact center operations. 

ROLE DESCRIPTION 

In this role, you will partner with the Marketing Director to write brand-supportive articles, whitepapers, case studies, blogs, social media posts, PR, and marketing headlines. 

You will work closely with the marketing and sales team to develop written content that will support our company objectives and achieve key results. You will identify relevant news in the healthcare IT space and write content to promote our thought leadership and expertise. You will be responsible for various administrative tasks, as well as provide support for marketing operations, tradeshows, and sales presentations, while also assisting with vendor management.

To succeed in this role, you must be able to deliver well-written content and simplify ‘technology speak’ into common language. You must be comfortable collaborating with co-workers via email, video meetings on Microsoft Teams, and by phone. The ideal candidate will be self-motivated and able to manage a full workload independently, demonstrating excellent time management skills.
MARKETING COPYWRITER RESPONSIBILITIES INCLUDE: 

• Write brand-supportive business content: articles about technology; white papers; case studies; sales proposals; ghostwritten articles for team; press releases; marketing headlines and blurbs; LinkedIn social posts; SEO-friendly website landing pages; SEO supportive website meta descriptions, titles and tags 
• Update social media accounts for Parlance by composing and posting content using Hubspot 
• Use SEO skills to improve the Parlance website 
• Organize ongoing market research and competitor research 
• Assist with video script writing and direction 
• Assistance with administrative tasks, including vendor management, tradeshow management, ordering supplies, etc.

MUST HAVES To be chosen for this role, you must have: 

• 3-4 years of marketing content writing experience
• An extensive portfolio of written content with a technology or healthcare focus 
• Excellent written and verbal communication skills 
• A high level of attention to detail and great organizational skills 
• The ability to conform to Google’s rules to create SEO-friendly meta descriptions, titles, and tags on the Parlance website 
• The ability to use some of the following applications: Hubspot for social media posting, WordPress for website editing, Microsoft Powerpoint for sales presentations, Adobe Photoshop / Illustrator for graphic editing 
• Solid skills in Microsoft applications including Word, PowerPoint, and Excel 

LOCATION: LOCAL CANDIDATES ONLY – THIS IS A HYBRID POSITION

• 1 full day IN PERSON each week in our Woburn MA office (No exceptions) 
• 4 days remote 

MAKE A DIFFERENCE 

Come work at a company where your voice matters and you can make a real impact beyond your specific job role. You will gain a view of the whole company fostered by open management and a flat organizational structure. Parlance is a team of smart people who care about each other and our customers.

If you are ready to be challenged, send us your resume and a cover letter that helps us understand what makes you right for this job. 

Parlance is committed to a diverse and inclusive workforce. Parlance is an equal opportunity employer and does not discriminate on the basis of race, ethnicity, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. 

BENEFITS 

The compensation and benefits package at Parlance is designed to put people first:

• This role is budgeted at $60K - $70K
• Comprehensive health care for you and your family
• 15-20 paid vacation days each year depending on tenure
• 10 paid holidays each year
• 10 paid sick days each year that can be used when you or a family member is sick. We don't think you should have to use vacation time for these unexpected circumstances.
• A supportive parental leave policy 
• 401(k) retirement plan with company match
• Budgeted learning/development and paid conference days

Parlance is committed to a diverse and inclusive workforce. Parlance is an equal opportunity employer and does not discriminate on the basis of race, ethnicity, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.

Work Authorization:

US work authorization is required

We are currently not able to sponsor visas for this or other roles. Principals only, please.