Marketing Data Analyst

Company Description

Blend is an award-winning, new breed Data Science Consultancy focused on powering exceptional results for our Fortune 500/1000 clients and other major organizations. We are a growing company—born at the intersection of advanced analytics, data, and technology.

Who we are:

People are everything at Blend. We are inspired by advancing our Client’s most critical initiatives, products and projects by matching our clients with the right talent. BLEND360 has been among the Inc. 5000 fastest growing companies 8 years in a row, and we’re very proud of our World Class NPS score. Our success is a direct result of our passion for advancing the careers of the talented people we work with every day. When you work at Blend, you will:

• Collaborate with a smart, passionate group of people who are invested in your sucess.
• Partner with an impressive list of clients, who value Blend360’s services and the world class experience we deliver with every engagement.
• Thrive with a company and leadership team who are committed to growth.

What is this position abaout?

As a Marketing Scientist/Data Analyst, you'll collaborate closely with business leaders to address our clients' diverse business challenges. Our engagements span across various sectors including marketing, revenue management, customer service, inventory management, and other key aspects of contemporary business. Our Data Science Engineer possesses the business acumen to deploy data-driven solutions across a spectrum of business models and situations. 
You may work 100% remotely if you are currently living in LATAM or you can always join us at the office in Montevideo, Uruguay!

Job Description

• Lead Salesforce Marketing Cloud (SFMC) data infrastructure management, serving as a subject matter expert and supporting UAT within the department.

• Collaborate with IT to determine optimal data implementation, configuration, migration, and integration paths within SFMC.
• Maintain and audit SFMC and complementary technology systems daily.
• Analyze and resolve issues within the Salesforce ecosystem, ensuring effective data management.
• Document SFMC data architecture and project specifics.
• Ensure SFMC campaign universes comply with corporate, state, federal, and contractual regulations.
• Evaluate incoming data requests for clarity, completeness, and complexity, determining release suitability.
• Optimize operational data processes to align with campaign requirements.
• Facilitate a user-centric data experience in SFMC to enhance marketing team effectiveness.
• Partner with Marketing Campaign Managers to gather requirements, validate data sources, and report on campaign executions.
• Document technical processes and marketing automation procedures for seamless business user adoption.
• Design statistically valid campaign tests and track cell performance for accurate results.
• Develop data-driven solutions to tailor SFMC campaigns based on customer behavior and preferences.
• Enhance marketing attribution models to measure campaign effectiveness across various channels.
• Track, report, and analyze marketing campaign performance using SQL, predictive intelligence, and reporting tools.

Qualifications

• Bachelor’s degree in a related field or equivalent experience. Advanced degree (MS) in Statistics, Math, Data Analytics, or a related quantitative field preferred.
• 2+ years of experience in a related role.
• Hands-on experience with Salesforce Marketing Cloud (SFMC) and integrations with Salesforce core and other platforms.
• Proficiency in AMPscript, SQL (including Query Studio), and ideally JavaScript.
• Advanced analytic skills including multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.
• Experience in building and automating management-level reporting using Excel and SQL.
• Proficiency in web analytics (e.g., Google Analytics 360) and data management platforms.
• Strong organizational, time-management, and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage complex projects with minimal supervision.
• Proficiency in Microsoft Office Suite preferred.

What about languages? 

You will need excellent written and verbal English for clear and effective communication with the team. 

How much experience must I have? 

We're looking for someone with 1 year of experience in similar roles. 

Additional Information

Our perks and benefits: 

🍔Every day lunches! (headquarters) 

• Vegetarian, vegan, gluten and sugar-free options. 
• Gourmet meals every Friday with our on-site chef! 

⚖️ Flexible working options to help you strike the right balance. 

👨🏽‍💻 All the equipment you need to harness your talent (Macbook and accessories). 

☕Snacks and beverages available everyday (headquarters). 

🎮After office events, football, tennis and game nights (headquarters). 

• Everyone is welcome to join our football league every Wednesday’s and Friday’s. 
• Challenge your teammates to a pool game and win the office’s trophy! 
• Tennis courts available for friendly matches. 
• You are not a sports person? Don’t worry, we also have chess championships, game and music nights for you to join! 

📚 Learning opportunities: 

• AWS Certifications (we are AWS Partners). 
• Study plans, courses and other certifications. 
• English Lessons. 
• Learn from your teammates on our Tech Tuesdays! 

👩‍🏫 Mentoring and Development opportunities to shape your career path. 

🎁 Anniversary and birthday gifts. 

🏡 Great location and even greater teammates! 

Additional Information

to understand and improve the sourcing, selection and retention of the talent we hire.