Marketing Database Technical Manager

Healthfirst is seeking a highly skilled and motivated Marketing Database Technical Manager to join our dynamic marketing automation team. The Marketing Database Technical Manager will play a critical role in managing our marketing databases, ensuring data accuracy, optimizing data processes, and driving effective data-driven marketing campaigns. The ideal candidate is an experienced professional with a deep understanding of database management, marketing technologies, and a proven track record of successfully leveraging data for strategic marketing initiatives.

• Database Management: Oversee the maintenance, organization, and accuracy of our marketing databases, ensuring data hygiene and quality through regular audits and data cleansing processes.
• Data Integration: Collaborate with cross-functional teams to ensure seamless integration of data from various sources (CRM, web analytics, marketing automation) into the marketing databases.
• Data Governance: Establish and enforce data governance policies, procedures, and standards to maintain compliance with data privacy regulations (such as GDPR) and best practices.
• Database Architecture: Design and implement a scalable and efficient database architecture that supports both current and future marketing needs, ensuring optimal performance for data retrieval and segmentation.
• Segmentation and Targeting: Utilize advanced segmentation techniques to create targeted audience lists for personalized marketing campaigns, working closely with marketing strategists.
• Campaign Support: Collaborate with marketing teams to provide technical support in setting up, executing, and tracking campaigns within marketing automation platforms.
• Data Analytics: Generate regular reports and insights from the marketing databases to assess campaign performance, identify trends, and recommend data-driven optimizations.
• Technology Evaluation: Stay updated with the latest marketing technology trends and tools, evaluating their potential to enhance database management and campaign effectiveness.
• Team Collaboration: Work closely with data engineers, analysts, and marketing professionals to align technical requirements with marketing objectives.
• Leadership and Mentorship: Lead a team of database programmers and technical specialists, fostering a collaborative and growth-oriented environment.
• Additional duties as assigned.

Minimum Qualifications:

• Bachelor's degree in computer science, Information Systems, Marketing, or a related field or relevant experience
• 8+ years of experience in database management, preferably in a marketing or data-intensive environment.
• Strong expertise in database technologies such as SQL, NoSQL, and data warehousing solutions.
• Proficiency in working with marketing automation platforms, CRM systems, and web analytics tools.
• Understanding of data privacy regulations and best practices, such as GDPR and CCPA.
• Experience with data integration, ETL processes, and data cleansing techniques.
• Analytical mindset with the ability to translate data insights into actionable marketing strategies.
• Excellent communication and collaboration skills to work effectively across teams.
• Leadership experience, including managing and mentoring a technical team.
• High attention to detail and a commitment to maintaining data accuracy and quality.
• Problem-solving skills and the ability to adapt to changing requirements and priorities.

Preferred Qualifications:

• Bachelor's degree in computer science, Information Systems, Marketing, or a related field
• 8+ years of experience in database management, preferably in a marketing or data-intensive environment.
  • Strong MS-SQL Server development and administration, working with SSIS
  • Reporting ex: Tableau

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, genetic information, military or veteran status, marital status, mental or physical disability or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

If you have a disability under the Americans with Disability Act or a similar law and want a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to [email protected] or calling 212-519-1798 . In your email please include a description of the accommodation you are requesting and a description of the position for which you are applying. Only reasonable accommodation requests related to applying for a position within Healthfirst Management Services will be reviewed at the e-mail address and phone number supplied. Thank you for considering a career with Healthfirst Management Services.

EEO Law Poster and Supplement

All hiring and recruitment at Healthfirst is transacted with a valid "@healthfirst.org" email address only or from a recruitment firm representing our Company. Any recruitment firm representing Healthfirst will readily provide you with the name and contact information of the recruiting professional representing the opportunity you are inquiring about. If you receive a communication from a sender whose domain is not @healthfirst.org, or not one of our recruitment partners, please be aware that those communications are not coming from or authorized by Healthfirst. Healthfirst will never ask you for money during the recruitment or onboarding process.