Marketing Development Representative

About Us

CipherHealth is an award-winning healthcare technology company that delivers a comprehensive portfolio of scalable and flexible patient engagement solutions for healthcare organizations to keep patients, staff, families and communities up to date and informed about their preventative, acute or elective care -- whether it is in a hospital, clinic, facility, at home or anywhere in between.

In this historic time, when the entire globe is facing a global healthcare crisis, CipherHealth is out in front helping hundreds of leading healthcare providers like UCSF, Johns Hopkins and University of Pennsylvania manage through this pandemic and beyond with solutions that enable them to deliver remarkable in-care experiences and impactful around-care engagement that empower patients and staff, reduce friction and waste, and drive best possible outcomes.

Marketing Development Representative

The role of the Marketing Development Representative (MDR) is to help fill a critical role in bridging the sales and marketing divide to ensure leads and opportunities are quickly and repeatedly followed up on to keep Sales Development Representatives (SDRs) and Customer Relationship Executives (CREs) focused on converting better, more qualified opportunities.
As a direct contact between potential customers and CipherHealth, this role plays an essential role in engaging with target companies/people that indicate initial interest as a result of our top-of-funnel marketing programs and continuing to educate and inform them with personalized content to make initial contact.

Responsibilities

• Identifying new market opportunities through research and analysis of industry trends and marketplace evolution
• Establishing and building rapport with contacts by offering resources (webinar invitations, white papers, relevant blog articles, etc.) and understanding where the prospect is in the buying process
• Communicating to key/relevant personas in target accounts via personalized email, phone calls, social media, and any other tools like LinkedIn, online communities, etc. to gauge interest and opportunity
• Partnering with our experienced SDRs and CREs to execute marketing playbooks and campaigns that build pipelines, support new business, and further develop account opportunities
• Becoming a subject matter expert by researching the healthcare industry and events, publications, and announcements relevant to CipherHealth’s mission
• Maintaining the accuracy of CRM system, providing feedback on marketing campaigns, and documenting prospect pain points and requirements
• Setting up meetings or calls between prospective clients & customers and outside sales
• Promote key content to target accounts, such as events, webinars, whitepapers, collateral, articles, etc, with customized communications.

Requirements

• BA or BS degree preferred
• Excellent verbal and written communication skills
• Intermediate skills with CRMs (Salesforce)  
• Minimum 3-5 years experience of sales, account management, or client service experience
• Ability to prioritize and meet deadlines in a fast-paced environment.
• Able to work alongside the Sales and Marketing teams and collaborate with multiple colleagues
• Creative thinker with the ability to do deep research to understand organizations better and identify the best way to reach out and engage
• An understanding of the impact of our products and how we solve our customer's problems
• A genuine and magnetic personality, coachable, competitive, collaborative and motivated

Nice-to-Have

• SaaS or Technology sales
• Healthcare /Hospital Tech knowledge and/or experience
• Has worked in an account-based marketing model

How We Invest In You

• Compensation: Competitive/equitable salary, bonus or commissions, and equity
• Healthcare that begins on your first day:
  • Generous company-funding of our health, vision, and dental plans (most individual plans are of no cost to you for the monthly premium)
  • HSA/FSA plans
  • Short and Long-Term Disability
  • Life and Personal Accident Insurance
  • $40 monthly wellness stipend you can use towards any wellness, fitness, and wellbeing purchases
  • Weekly virtual yoga classes
  • Employee Assistance Program (EAP)
  • Adoption Assistance
• Retirement: 401(k) at three months of employment — with a match upon enrollment!
• Time away:
  • Discretionary PTO + 13 paid holidays
  • Parenthood: Competitive paid parental leave and flexible return to work policy
• Recognition:
  • Generous Employee Referral Program - earn cash for each employee referral that is hired
  • Yearly Cipher-versary stipend
  • Ci-Phives - receive public kudos and gift cards from peers and managers
• Culture:
  • CARE2 Values
  • Bi-Weekly All Hands Meetings
  • $30/employee monthly “Fundowment” for team bonding events
  • Employee Resource Groups such as Rainbow Room and BIPOC Group
  • Yearly donations to organizations that contribute to a more equitable world
  • Weekly Lunch & Learns and robust onboarding / training programs
  • Remote-first team: $50 per month reimbursement in your check for WFH expenses
  • You’ll receive a new Macbook laptop, other hardware, and company swag upon hire

• establish that they have received the “designated vaccine(s)“; or 
• obtain an approved exemption as an accommodation.