Marketing Director

One of the fastest growing prominent commercial accounts receivable management companies in the United States seeks a full-time Director of Marketing. We were listed among “The Best Places to Work” in our industry because we provide challenging and rewarding work; in a competitive, professional, and friendly environment that is second to none. We have a strong commitment to our industry, our colleagues, and our clients.

The Director of Marketing is responsible for setting the strategic direction for and overseeing the management of all aspects of Brand Marketing for all companies in the ARMStrong Receivable Management family of companies. This position is responsible for planning, organizing, and managing all marketing functions to achieve the Company objectives of sales, growth, profitability, and visibility while ensuring a consistent marketing message and position consistent with the corporate direction.

The successful candidate is both a critical thinker and hands-on leader acting in a fast-paced environment with innovative problem-solving skills and excellent verbal and written communication. This is a critical role for the company. As a member of the senior leadership team, the Director of Marketing will partner closely with sales, product, and key business areas.

What You’ll Bring to Us

• Entrepreneurial and analytical; effective at managing change in a fast-moving and constantly evolving business
• Understanding of marketing technologies and marketing analytic concepts is a plus
• A well-rounded leader who has business acumen/experience encompassing all areas of marketing (product, program development, digital/web/social media, strategy, marketing operations and measurement, research, events, PR, branding)
• Self-motivated and assertive individual with strong organizational, planning and team building
• Creative and analytical thinker who has a long track record of identifying and executing on successful integrated brand, events, social and/or PR campaigns
• Excellent written and verbal communication skills, presentation and analytical skills
• 8 + years in a marketing role at a rapidly growing company
• BA or BS in Communications, Marketing, or related field. MBA or advanced degree preferred

What You’ll Do:

• Leads the development and execution of marketing processes and tools that effectively communicate value proposition aligned with company strategy.
  • Leadership: Coach and develop team to deliver on key organizational metrics.
  • Demand Generation: Define and direct marketing programs for demand/lead generation and opportunity qualification and partner with CEO for lead tracking and management.
  • Product Marketing: Manage new product launches to ensure cross-discipline synchronization and maximum awareness and revenue impact.
  • Communications: Develop and execute internal and external communications through content marketing, PR, and other channels
  • Sales Enablement: Partner with CEO to provide content, collateral, competitive intel, messaging, and materials to drive new customer acquisition and expansion within current base customers
  • Analytics: Measure what works, what doesn’t work, and drive business decisions based on the analysis of that data.
• Development of sales materials: driving effective content, and ensuring that all proposals, case studies, presentations, and sales marketing responses adhere to Brown and Joseph quality, brand, and operational standards and drive results. 
• Management and optimization of website/LinkedIn, Facebook and other forms of media
• SEO Maximization
• Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.
• Develop unique value propositions, business partnerships, category management, as well as call to action-oriented advertising targeted toward key customer segments that increases brand awareness.
• Analyze, evaluate, plan, and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs (objective parameters a must).
• Develop and prepare key messaging and presentation material for senior management.
• Plan and implement marketing initiatives that put the Company ahead of the competition.

What We Offer:

• Salary range of $110 - $125 plus bonus (DOE)
• Opportunity for professional growth and development
• Benefit package with health, dental, vision, life, and disability coverage options
• 401(k) retirement plan with match
• Paid time off
• Health club discount