Marketing Director

BASE SALARY $151000 - $210000 DOE

Embroker is a leading commercial insurance technology company revolutionizing the insurance buying experience for businesses. As we transition from a traditional sales-led approach to a dynamic product-led growth strategy we seek a strategic and visionary Marketing Director to lead our marketing initiatives and drive our business forward.

Job Duties

• Develop and implement a comprehensive marketing strategy aligned with product-led growth objectives leveraging digital channels and traditional marketing methods to drive customer acquisition engagement and retention

• Lead and mentor a team of marketers overseeing campaign planning execution and optimization across digital marketing content marketing branding PR events and other marketing initiatives

• Collaborate with Product Marketing and Product Management to translate product features and benefits into compelling integrated marketing campaigns that resonate with our target B2B audiences

• Partner closely with Sales and Customer Success teams to develop integrated marketing programs that support lead generation conversion and customer lifecycle management

• Utilize data-driven insights and analytics to optimize campaign performance measure ROI and continuously improve marketing effectiveness

• Stay abreast of industry trends competitive landscape and digital marketing best practices to identify growth opportunities and drive innovation in our marketing efforts

• Ensure compliance with regulatory requirements and industry standards in all digital marketing activities particularly in the highly regulated Insuretech sector

• Perform other duties as assigned

Qualifications

• Bachelor's degree in Marketing Business Administration or related field; or an equivalent combination of education and experience; MBA preferred

• 8+ years of experience in digital marketing roles with a proven track record of success in B2B SaaS Insuretech or related industries

• Demonstrated experience leading and managing digital marketing teams

• Deep understanding of digital marketing strategies channels and tools including SEO SEM PPC advertising social media marketing email marketing and marketing automation platforms

• Strategic thinker with excellent analytical skills and the ability to translate data insights into actionable strategies and initiatives

• Strong project management skills with the ability to manage multiple priorities and drive projects to completion in a fast-paced environment

• Experience navigating regulatory compliance and legal considerations in digital marketing particularly concerning data protection and privacy laws

• Ability to work cross culturally on a global team

• Prolonged periods of time sitting at a desk and working on a computer

• Ability to perform at a high-level in a remote work environment