Marketing Director

Cyient is a global engineering and technology solutions company. As a Design, Build, and Maintain partner for leading organizations worldwide, we take solution ownership across the value chain to help clients focus on their core, innovate, and stay ahead of the curve. We leverage digital technologies, advanced analytics capabilities, and our domain knowledge and technical expertise, to solve complex business problems.

With over 15,000 employees globally, we partner with clients to operate as part of their extended team in ways that best suit their organization's culture and requirements. Our industry focus includes aerospace and defence, healthcare, telecommunications, rail transportation, semiconductor, geospatial, industrial, and energy.

Job Description

Reporting into: Global INDUSTRY marketing head

The field marketing manager will be responsible for planning, organizing, and executing programs to improve brand visibility, strengthen customer engagement, generate new prospects, and advance existing opportunities for our North American sales teams. This individual will lead demand generation and customer engagement strategy through trade shows, road shows, webcasts, and digital and email campaigns.

The candidate should be open to travel as and when needed.

Core Responsibilities:

• Responsible for taking the Go-To-Market strategy and developing a comprehensive marketing plan to support the growth expectations of the region
• Work with the management team to monitor market trends and competitive activities and implement initiatives to drive wins over the competition
• Identify avenues for thought leadership through speaking opportunities that are aligned with industry-specific themes
• Ideate and implement CXO level engagements or engagement with customer advocates/promoters/partner allies
• Grow and nurture the influencer ecosystem through analysts, advisors, and industry bodies
• Evaluate, select and manage vendors that contribute to local demand creation programs, including event venues and services

Educational Qualification and Experience

• Bachelor's degree in Engineering; MBA in Marketing, Strategy, or Business Management preferred
• 2+ years of marketing or product experience in related technology, industry, or manufacturing sector, with demonstrated capability in product, service, or solution commercialization

You will have an edge above the rest if you have the following:

• Strong business acumen and understanding of account-based marketing, deal-based intelligence, and content marketing
• Proven ability to write thought leadership pieces, blog posts, internal communications, and enablement
• Strong multi-tasking skills; comfortable working on multiple projects
• Collaborative and able to manage internal and external relationships and execute programs effectively across functions and geographies
• Research and assessment capabilities of competitive positioning
• Good communication skills, both written (PowerPoint, Word) and verbal English
• Ability to work in a fast pace environment and willingness to do both strategic and tactical tasks and travel as required to engage with business partners or customers

Skills & Experience
Creative Strategies, Design Manufacturing, Marketing

Cyient is an Equal Opportunity Employer.

Cyient recruits, employs, trains, compensates, and promotes regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran status, and other protected status as required by applicable law. We are proud to be a diverse and inclusive company where our people can focus their whole self on solving problems that matter.