Marketing Director

Job Description

Diversity Inclusion are at the core of our mission to strengthen and empower the communities we serve.

Marketing Director

Hybrid-based position, ideally located within central Alabama (driving distance to Birmingham, AL)

Alabama Media Group, one of the country's most innovative local media companies, seeks a Marketing Director to join our marketing team as we continue to grow and innovate, supporting clients throughout the Southeast and beyond.

The Marketing Director will take a systematic approach to marketing strategy under the direction of the VP of marketing. The ideal candidate will have a mix of creative, analytical and leadership skills. You should be able to "feel" what's right while looking to data and numbers to guide the way.

In this role you will be strategic and fully versed in all aspects of campaign development and key success metrics; able to determine ROI metrics and analyze those results. Your work will be critical to developing both B2B and B2C strategy. You will be utilizing your ability to acquire and read campaign analytics and execute or acquire market research. Your clear communication and expert guidance will support the work of your teammates, marketing managers, creative director and VP of Marketing.

The Marketing Director will supervise Marketing Managers and Coordinators.

Our ideal candidate will have the following:

• Bachelor's degree in marketing, communications or related discipline required
• 7 to 10 years relevant marketing experience required with an emphasis on digital marketing
• Experience managing and developing teams
• Experience with Email marketing required
• Knowledge of audience identification and engagement practices; ability to identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments
• Experienced in using various media to effectively reach audiences (e.g. print, social media, mobile, email, direct mail); ability to determine appropriate channels for the distribution of various products and services
• Understanding of competitors' strategies, products/services, product positioning and strengths/weaknesses
• Be a creative thinker, but also play a hands-on roll to execute the details themselves.
• Exceptional writing, presentation, project management, leadership, organizational and communication skills.
• Strong interpersonal skills to work with all levels of management and across departments.
• Experience utilizing CRM software preferred

This job requires reliable transportation to meet with clients, co-workers or attend meetings/events.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Alabama Media Group is one of the country's most innovative local media companies -- and operates AL.com, the AL Education Lab, This is Alabama, People of Alabama and the Birmingham, Huntsville and Mobile editions of The Lede.

In addition, the company runs a digital marketing business which serves advertising clients throughout the Southeast, a film production group Advance Originals, and the national brands Reckon and It's a Southern Thing.

In the past 5 years, AL.com journalists have been awarded two Pulitzer Prizes and been a finalist for another, won 21 regional Emmys for documentary work, an Edward R. Murrow award for podcasting and a Webby Award for short-form comedy.

Alabama Media Group is a part of Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 58+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visitwww.advancelocal.com.

Advance Local Media is committed to creating a diverse environment and is proud to be an equal opportunity/affirmative action employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.