Marketing Director

PredictionHealth has developed the first AI that can read and understand PT/OT documentation within an EMR.

Our AI Platform helps clinics capture more revenue, document more compliantly and significantly reduce their documentation burden. It continually monitors 100% of notes in the EMR while also helping clinicians write their notes faster with ambient scribing and smart dictation. The platform helps therapists:

• Save hours per day to either get their life back or see more patients
• Ensure optimal CPT codes are being selected during their visits
• Document compliantly

PredictionHealth is headquartered in Nashville, Tennessee. We have a remote-friendly culture with employees all over the country, as we believe in hiring the best people regardless of their location. 

You'll be joining a world-class team that is building a product that is solving a major problem for healthcare clinicians, patients, and insurance companies. 

Our Values:

• Start with the customer 
• Bias toward action 
• Data drives the decisions we make
  
• Progress over perfection

Position Overview: 

The Marketing Director will be responsible for developing and executing a comprehensive marketing strategy to increase brand awareness, generate leads, and support sales efforts. As the first marketing hire, you will have the opportunity to build and lead a marketing team, manage key marketing functions, and work closely with the executive team to achieve our business objectives.

Essential Duties and Responsibilities

• Content Marketing
  •  Develop and execute a content marketing strategy to drive engagement and lead generation.
  •  Create and manage a content calendar, including blog posts, whitepapers, case studies, webinars, and other relevant content.
  • Oversee the production of high-quality content that aligns with our brand voice and business goals.
• Product Marketing
  •  Develop product positioning and messaging that differentiates our products in the market.
  •  Conduct market research to understand customer needs, competitive landscape, and market trends.
• Sales Enablement
  • Develop sales enablement materials, including sales decks, product sheets, and case studies.
  • Assist with training and supporting the sales team with the knowledge and tools they need to effectively sell our products.
• SEO and Website Management
  • Develop and implement an SEO strategy to improve organic search rankings and drive traffic to our website.
  • Oversee website content and updates to ensure it is optimized for search engines and provides a great user experience.
  •  Monitor website analytics and use data to inform and improve marketing strategies.
• Brand Development
  • Build and maintain a strong, consistent brand identity across all marketing channels.
  •  Develop and execute PR strategies to enhance brand visibility and reputation.
  • Manage social media presence and engagement.
• Metrics and Reporting
  • Define and track key marketing metrics to measure the effectiveness of marketing campaigns and initiatives.
  • Prepare regular reports and presentations on marketing performance for the executive team.
  • Use data-driven insights to refine and optimize marketing strategies.
• Other miscellaneous tasks as assigned by the founding team, duties are subject to change at the discretion of the Company

Desired Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field.

- 7+ years of experience in marketing, preferably within the SaaS industry.

- Proven track record of developing and executing successful marketing strategies.

- Strong understanding of content marketing, product marketing, SEO, and sales enablement.

- Excellent written and verbal communication skills.

- Ability to think strategically and execute tactically.

- Experience with marketing automation tools and CRM systems.

- Ability to work independently and as part of a team in a fast-paced, dynamic environment.

- Strong analytical skills and experience with data-driven marketing.

Salary Range: $100K-$150K

PredictionHealth is currently not hiring in the following states: CA, DC, MT, HI, or NY

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