Marketing Director, Demand Generation

SonicWall is seeking a talented and experienced leader to serve as our Marketing Director of Demand Generation. As a Director of Demand Generation you will play a pivotal role in driving revenue growth for our cybersecurity organization. This position requires a strategic thinker with a deep understanding of Account-Based Marketing (ABM), partner marketing, sales strategy, and campaign management. You will lead a team responsible for creating and executing demand generation strategies that generate high-quality leads, engage prospects, and contribute to revenue targets.

Key Responsibilities:

· Team Leadership:

o Lead, mentor, and develop a high-performing demand generation team.

o Foster a culture of innovation and continuous improvement within the team.

· Demand Generation Strategy:

o Develop and execute a comprehensive demand generation strategy aligned with the company's overall cybersecurity and partner goals.

o Define target buyer personas and segments for effective targeting.

· Account-Based Marketing (ABM):

o Create and manage ABM programs to identify, engage, and convert key accounts.

o Collaborate closely with sales teams to develop and refine target account lists.

· Partner Marketing:

o Build and maintain relationships with strategic partners to leverage co-marketing opportunities.

o Collaborate with partners to develop joint marketing campaigns and initiatives.

· Sales Interlocks:

o Foster strong collaboration and communication between the marketing and sales teams.

o Participate in regular meetings with sales leadership to understand their needs and align marketing efforts accordingly.

· Campaign Management:

o Develop and execute multi-channel marketing campaigns, including email, social media, webinars, content marketing, and paid advertising.

o Track and analyze campaign performance, making data-driven adjustments as needed.

· Content Development:

o Collaborate cross-functionally across the company to create relevant, compelling, and valuable content for demand generation campaigns.

· Metrics, Reporting and Budget Management:

o Define and track key performance indicators (KPIs) to measure the effectiveness of demand generation efforts.

o Provide regular reports and insights to senior leadership on campaign performance and ROI.

Minimum Qualifications

· Bachelor's degree in Marketing, Business, or a related field

· 12+ years of experience in B2B sales, partner programs and/or marketing

· 10+ years in cybersecurity and technology

· Proven experience in ABM strategy and execution.

· Strong understanding of partner marketing and co-marketing initiatives.

· Demonstrated success in collaborating with sales teams to drive revenue growth.

· Experience with marketing automation and CRM systems (e.g., Marketo, Salesforce).

· Exceptional analytical skills with the ability to interpret data and make data-driven decisions.

· Excellent communication and leadership skills.

· Creative thinking and problem-solving abilities.

· Ability to work in a fast-paced, dynamic environment.

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