Marketing Implementation Specialist

We take great strides to ensure our employees have the resources to live well, be healthy, continue learning, develop skills, grow professionally and serve our local communities. We invite you to apply for a career with Blue Cross.

Please note that effective Jan. 4, 2022, Blue Cross and Blue Shield of Louisiana will require any employee who enters any of our offices or who interacts in person with anyone for company business purposes to be fully vaccinated for COVID-19, unless legally entitled to a reasonable accommodation related to religious or medical exemptions. Please note this is subject to change at any point in time to ensure compliance with company policy or government mandates.

Residency in or relocation to Louisiana is preferred for all positions.

POSITION PURPOSE
Responsible for the product portfolio maintenance throughout the product lifecycle including implementation, testing, training and execution of new products, product enhancements, marketing tools (Access Blue), and compliance/healthcare reform regulations including gathering business requirements, building processes and best practices to better define impacts of launching new products and services to all areas of the organization. Drive the implementation of programs and ensure all products are CMS compliant, in support of the marketing strategy, business plans, and forecasts for assigned product lines. Responsible for managing, analyzing and generating the necessary reports/data to evaluate the performance of each product line and business segments in terms of potential future enhancements, sales, profitability, promotional campaigns, etc. and using the data to execute marketing and sales plan to increase our penetration within the segments.

NATURE AND SCOPE

• This role does not manage people
• This role reports to this job: Manager, Product & Channel Marketing
• Necessary Contacts: In order to effectively fulfill this position, the incumbent must be in contact with:
  
  All departments and levels of management of BCBSLA: Legal, M&B, Benefit Admin, Actuarial, Medical Review, IT, Finance and Network Development
  
  All areas of Marketing, Broker Advisory Council Members, Group and Individual Producers, Captive Producers and BCBSLA Group Leaders, Senior Management, Underwriting, Legal, Membership and Billing, Benefits Administration, Actuarial, Medical Review, IT, Finance and Network Development along with all Blue Cross and Blue Shield Plans, Blue Cross Association, state and federal health care organizations, national research organizations, consulting firms and vendors.

QUALIFICATIONS

Education

• Bachelor's in Marketing or related field is required
• Four years of related experience can be used in lieu of a Bachelor's degree.

Work Experience

• 3 years in marketing, project management or insurance experience is required
• 2 years in product management, implementation, analysis, training or marketing in the healthcare industry is required
• Experience can run concurrently

Skills and Abilities

• Ability to utilize both internal and external data resources to develop business segment cases that identify sales trends, opportunities and necessary portfolio updates.
• Ability to manage, analyze and generate the necessary reports/data to evaluate the performance of products lines and business segments using the various database systems and applications.
• Excellent organizational, creative strategy and analytical abilities. Must have the ability to analyze and develop database information, identify trends and correlations, and develop strategies to benefit from the information gained.
• Requires research/technical skills and a high-level proficiency in database manipulation. MS Access and Excel skills is required
• Understanding of products through the product lifecycle and marketing sales tools to maximize the Company's financial results and market share. Understanding of sales forecast and budget of the product lines.
• Strong critical thinking, analytical and project management skills required along with the ability to prioritize and handle multiple tasks.
• Excellent interpersonal skills and communication skills is required
• Strong public speaking skills, including the ability to comfortably present information in an effective, motivational, and enjoyable manner to sales and management staff.

Licenses and Certifications

• Life and Health Insurance license is preferred

ACCOUNTABILITIES AND ESSENTIAL FUNCTIONS

• Handles product portfolio marketing with respect to product enhancements, healthcare reform regulations, compliance updates, state mandates and product retirement in an effort to keep the company compliant and competitive.
• Manages and facilitates the implementation of product modifications, new products, marketing tools, healthcare reform regulations, product marketing, and related issues to the product portfolio to deliver high-quality products and services and increase market penetration within the segments and also ensures all systems, forms, web-based tools (Access Blue), internal departments, marketing materials, effected existing membership base and our sales distribution have updated and accurate information.
• Responsible for on-going research and product marketing of all Healthcare reform regulations and have a full understanding of how they impact the product portfolio and implementations of product enhancements. new products, and business operations. Ensure all products and services are CMS compliant, including but not limited to CMS product filings on the Marketplace.
• Manages, analyzes and generates the necessary reports/data to evaluate the performance of each product line and business segment in terms of potential product enhancements, sales and profitability, pricing and product competitiveness and market demand using various database systems and applications and executes marketing and sales plan to increase our penetration within the segments.
• Develops business requirements training materials, marketing/sales tools and testing strategies including test scenarios and test cases of new products and services implemented to ensure quality assurance.
• Collaborates with other business area(s) to develop business processes related to developing a marketing project proposal, business cases, business requirements and identifying potential business solutions as needed related to identifying sales trends, opportunities and necessary portfolio updates.
• Develops and completes ad hoc reports or projects as needed in order to help meet goals.

Additional Accountabilities and Essential Functions
The Physical Demands described here are representative of those that must be met by an employee to successfully perform the Accountabilities and Essential Functions of the job. Reasonable accommodations may be made to enable an individual with disabilities to perform the essential functions

• Perform other job-related duties as assigned, within your scope of responsibilities.
• Job duties are performed in a normal and clean office environment with normal noise levels.
• Work is predominately done while standing or sitting.
• The ability to comprehend, document, calculate, visualize, and analyze are required.

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An Equal Opportunity Employer

All BCBSLA EMPLOYEES please apply through Workday Careers.

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Additional Information

Please be sure to monitor your email frequently for communications you may receive during the recruiting process. Due to the high volume of applications we receive, only those most qualified will be contacted. To monitor the status of your application, please visit the "My Applications" section in the Candidate Home section of your Workday account.

If you are an individual with a disability and require a reasonable accommodation to complete an application, please contact [email protected] for assistance.

In support of our mission to improve the health and lives of Louisianians, Blue Cross encourages the good health of its employees and visitors. We want to ensure that our employees have a work environment that will optimize personal health and well-being. Due to the acknowledged hazards from exposure to environmental tobacco smoke, and in order to promote good health, our company properties are smoke and tobacco free.

Blue Cross and Blue Shield of Louisiana performs background and pre-employment drug screening after an offer has been extended and prior to hire for all positions. As part of this process records may be verified and information checked with agencies including but not limited to the Social Security Administration, criminal courts, federal, state, and county repositories of criminal records, Department of Motor Vehicles and credit bureaus. Pursuant with sec 1033 of the Violent Crime Control and Law Enforcement Act of 1994, individuals who have been convicted of a felony crime involving dishonesty or breach of trust are prohibited from working in the insurance industry unless they obtain written consent from their state insurance commissioner.

Additionally, Blue Cross and Blue Shield of Louisiana is a Drug Free Workplace. A pre-employment drug screen will be required and any offer is contingent upon satisfactory drug testing results.