Marketing Intelligence & Analytics Manager

The Business Intelligence Manager spearheads the company's data-driven initiatives, supporting strategic decision-making and optimizing revenue streams. This role leverages advanced analytics to dissect various forms of revenue-related data, including digital ad platforms, CRM data, consumer behavior, and pricing strategies. Successful candidates will demonstrate a passion for data science, excel at driving business growth, and thrive on developing insights-driven strategies for revenue optimization.

*This role is remote and can be located anywhere in the U.S.*

Duties and Responsibilities: 

• Analyze Data for Revenue Optimization: Use advanced analytics to evaluate critical revenue-related data, including digital marketing platforms, CRM and sales data, pricing strategies, and consumer behavior, to uncover trends and insights that drive business growth.
• Customer Journey Analytics: Segment customers by various metrics and develop targeted marketing and pricing strategies to maximize revenue and improve customer satisfaction. Implement campaigns to effectively upsell and cross-sell to existing customers.
• Market Research Leadership: Oversee all aspects of market research, from demographic analysis to economic viability studies, providing strategic recommendations based on your findings.
• Forecasting and Predictive Analytics: Build predictive models and forecasts to identify future revenue opportunities and trends, adjusting strategies based on market dynamics.
• Data Visualization and Reporting: Develop and automate critical dashboards and reports, present key insights to stakeholders, and collaborate with IT to enhance data tools and accessibility.

Requirements:

• Qualifications: A Bachelor’s degree in Data Science, Statistics, Business Analytics, or related field is required; an advanced degree is preferred.
• Experience: Demonstrable expertise in data analytics, specifically in revenue optimization and predictive modeling, with a proven track record of driving business growth through data insights.
• Technical Skills: Advanced proficiency in SQL, Python, R, and data visualization tools like Tableau or Power BI.
• Marketing Prowess: In-depth knowledge of GA4, CRM systems, digital marketing platforms such as Meta, and automation tools.
• Research Acumen: Extensive experience with various research methodologies and a solid grasp of statistical sampling methods. Experience with Placer.ai is a plus.
• Analytical Abilities: Excellent analytical, problem-solving, and critical thinking skills.
• Communication: Strong presentation and communication skills, adept at explaining complex data insights to non-technical stakeholders.
• Team Collaboration: Ability to work effectively in a cross-functional team environment, promoting collaborative data analysis and decision-making.

About Original X Productions:

Original X Productions is a leader in creating and operating live events and immersive location-based entertainment worldwide. Focused on creating unforgettable experiences, OGX transforms how audiences connect with their favorite entertainment properties. OGX has entertained over 2 million guests with its standout attractions, including The FRIENDS™ Experience, The Office Experience, and Harry Potter™: Magic at Play.This year marks the 5th anniversary of The FRIENDS™ Experience, which has traveled to 24 locations across eight countries and has permanent locations in New York, with upcoming expansions in London and Las Vegas. In an innovative new venture, OGX has partnered with Hershey to develop an original experience that will showcase OGX's storytelling capability and creative approach in the location-based entertainment industry, which will debut in the Fall of 2024.

The salary range for this role considers a range of variables used in making compensation decisions and may include but is not limited to; experience, training, licenses, certifications, skills sets, business needs, travel. Compensation decisions are dependent on the unique variables that are present, a reasonable estimate of the current range is $95,000- $125,000. This range has not been adjusted based on the geographic location of the successful incumbent.