Marketing Intelligence Strategist

The Mintel Marketing Intelligence team is responsible for bridging strategy and creativity with leading-edge advertising data, marketing best practices, and competitive intelligence acumen. A Marketing Intelligence Strategist on our team plays a crucial role in analyzing data for our custom, client-facing deliverables.

The right candidate will be able to work efficiently within large sets of data to clean, organize, and synthesize initial findings. You will be able to work independently or hand-in-hand with other members of our team.

The ideal candidate will have 1+ year of experience working with data in a company environment on behalf of clients. You should be able to demonstrate advanced Microsoft Office skills, in particular within Excel and PowerPoint. You should have experience working with media monitoring platforms including Comperemedia Omni, Nielsen, Kantar, Pathmatics, Media Radar, and Rival IQ. You should be able to display poise under pressure, and be able to seamlessly shift from high altitude thinking to the tangible and practical. This role will prioritize custom programs in the financial services industry, so experience with financial services or clients in regulated industries is a plus.

What You Will Be Doing:

• Normalize large sets of data across multiple sources
• Organize and analyze data, including tasks like building pivot tables, running text-based queries, composing charts, and ensuring quality control.
• Collaborating with a highly motivated team of client-facing account managers and consultants to execute commercial opportunities for premium consulting services.
• Analyzing advertising creatives for those you think are best-in-class for inclusion in our client-facing work.
• Proofreading and quality checking your teammates work.
• Crafting case studies we can use in our prospecting process.

We Are Looking For People Who Are:

Commercially-Minded:   You have an instinct for commercial opportunities, develop and expand client relationships, develop business, and will drive Mintel’s value proposition

Consumer-Led: You have a demonstrated talent for spotting trends and patterns, and a nuanced understanding of consumer insights 

Strategists: You are a lateral thinker, an intuitive dot-connector, and have experience weaving compelling narratives out of disparate facts across a wide range of categories. 

Data-Driven: You have a strong familiarity with media monitoring research tools (Pathmatics, Media Radar, SEM Rush, Comperemedia, Nielsen, Kantar, IRI), their methodologies, and how to find insight and application for clients using these tools.

Naturally Curious: You are always drawn to knowing the “why” behind things and great at navigating client conversations, asking second and third level questions to get at the heart of clients’ challenges and goals.

Influencers: You have experience leading advertising strategy or media planning and the energy, intellect, humility and passion that draws people to wanting to learn more from you.

Great Communicators: You are able to visualize strategic thought in evocative and engaging presentations, delivered with confidence and authority and can adapt your communication style to suit each client and internal business partner.

Collaborators: You take pride in the team you are a part of and the work you produce. Cultivating professional relationships with your colleagues is important and you are constantly finding innovative and unique ways to create an exceptional work environment.

Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets

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