Marketing Intern
Job Description
- Create a companywide resource that defines key activities (for pools & hot tubs) by month for the sunbelt and winter belt regions leveraging readily available resources.
- Conduct a competitive social channel review, capturing how designated brands embrace and promote diversity and inclusion, ultimately recommending Leslie's best practices for Facebook and Instagram.
- Capture the sales cadence of identified competitors with supporting creative to help inform future promotional planning.
- Assist in the seasonal planning process by identifying relevant dates for Leslie's go-to-market calendar through 2023.
- Develop a content repository of the top 25 products to create long-form, short-form, bullet point, copy excerpts, and competitors as a resource for all marketing channels.
ADDITIONAL DUTIES & RESPONSIBILITIES
- Support identified omnichannel marketing efforts from inception through execution.
- Review designated customer communications across multiple platforms, providing recommended updates, reaching alignment on revisions, and executing requested changes.
- Help create and deploy specific customer experience touchpoints, including in-store signage, retail radio, and other tactics.
- Support company programs including Algae-Free, Rewards, Equipment Protection, and Endless Aisle.
- Assist with capturing and resolving social posts naming Leslie's.
ESSENTIAL SKILLS & QUALIFICATIONS
PREFERRED SKILLS & QUALIFICATIONS (For job postings only)
EDUCATION & TRAINING
- A recent graduate looking to gain marketing experience, someone working towards an MBA, or an individual in the process of earning a bachelor's degree in marketing, communications, or another related field.
Date Posted
08/12/2022
Views
2
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