Marketing Intern - Entergy Louisiana Programs

Job Description

Job Overview:

APTIM currently has an opening for a Marketing Intern, located in Baton Rouge, LA. In this collaborative, entry-level role, you will get a chance to learn important skills and gain professional experience by working on marketing campaigns. Our ideal intern candidate has graphic design skills to produce high-quality, trendy content for social media platforms. This part-time position will consist of 15-20 Hours a week, as needed. Guaranteed hours per week will be established at the onset of the internship. The actual schedule will be designed to work around student schedules.

APTIM's Energy team is a recognized leader in the marketplace. Our award-winning team pursues highly innovative programs providing the full breadth of energy solutions including Demand Side Management, Smart Energy Solutions, Distributed Energy Resources, Grid Modernization and Resiliency. Our consultants proactively collaborate to define and implement strategies and campaigns around key client drivers, with the primary focus of finding and delivering rewarding projects that exceed expectations and meet unique needs for our clients

This position will work with cross-functional teams to deliver high priority projects on behalf of utility client Entergy Louisiana. Utilizing a wide range of skills, the Digital Marketing Intern will visually convey concepts, ensure clear communication, and technical integrity of messages on behalf of the program.

Key Responsibilities/Accountabilities:

• Create and edit content.
• Promotional Item Ordering and Inventory, targeting organization of promo items, collateral, shipping, and events coordination.
• Shipments and print processing for printed collateral, promotional items, and client items.
• Digital media skills including social.

• Experienced in creating online engagement including Instagram stories, Facebook live sessions, increasing the number of likes and shares of social posts.

• Ability to review photos, design pieces, and creative marketing materials to ensure adherence to strict branding guidelines.
• Assist with planning, executing, and staffing in-person events.
• Manage and update Formstack applications and forms.
• Meets with internal staff and partners to discuss requirements and the design of the project.
• The selected student will need to learn and understand the overall concept of the company, Entergy Louisiana, including the brand, client goals and other aspects of the Entergy Solutions program. Responsibilities include, but are not limited to, the following:
• Online Marketplace (OLM) Monthly Promotions (Residential).
  • Focus on other OLM items.
  • Facebook Ads.
  • Google Display Ads.
• Entergy Solutions Facebook Posts.
  • Organic Posts.
• Energy Wise Alliance is a partner working with APTIM to deliver the Entergy Solutions school kit program. This position will also assist Energy Wise Alliance in the following areas:
  • Develop content for all social media channels; Instagram, Facebook, Twitter, possibly TiKTok.
• Assist with photography assets for Energy Wise.
• Plan and schedule social media/posts.
• Manage social media posts and analyze metrics and analytics of posts.
• Grow Energy Wise social media audience following.
• Create hashtags and engagement points with students.
• Ensure compliance with all APTIM quality and safety policies as well as all OSHA regulations.

Basic Qualifications:

• Current student at a 4-year post-secondary accredited college or university targeting a bachelor's. degree in Marketing, Graphic Design, Communications, or relevant field.
• Experience in creating and editing social media content and graphics.

• Digital media skills including social.
• Interest in photography.
• General computer skills. Must have experience in, Adobe InDesign Illustrator, Photoshop.
• Strong writing and editing skills.
• Detail-oriented with excellent time management, project management, and follow-through.
• Strong collaboration skills.
• Ability to analyze and interpret data into visual design concepts.
• Must be a self-starter, organized and have an ability to prioritize workload in a fast-paced environment.

Desired/Preferred Qualifications:

• Leadership role in extracurricular club or group

Other Details:

• https://www.entergy-louisiana.com/

Company Overview:

APTIM is a global leading professional services company specializing in engineering, program management, environmental services, disaster recovery, complex asset operation and maintenance, and construction services. Serving Federal, State Local, Industrial, Commercial, and Energy Power clients, we are your partner and relentless advocate.

Additional Job Information

What We Do:

• Whether it's safeguarding and maintaining critical power infrastructure, helping communities recover from natural disasters, enabling our armed forces and first responders, or transforming landfills into public parks, we go to work each day knowing that we are making an impact on the world. These are huge responsibilities, and we take them seriously.
• Thinking differently and challenging the norm is our mandate. Every day we plan for the unexpected, develop critical insights, and deliver new, creative adaptive solutions. We do this by leveraging teams that include engineers, scientists, builders, economists, craft professionals, procurement, logistics and process experts.
• Watch our " How We Make a Difference " Video
• http://www.aptim.com/