Marketing Lead

Who We Are:

Eras of humanity can often be defined by a dominate transportation mode - horse drawn chariots, ocean going boats, or aircraft. These were spurred by a small group of people rigorously focused on building technology to achieve faster access to more of the world.  We seek to usher in a new era of humanity defined by universal access to the whole globe free of borders and the presence of a routine way from space to Earth. To do this, we are building highly maneuverable re-entry vehicles that can loiter in orbit before precision landing back on Earth. 

What You’ll Do:

As the Marketing Lead at Inversion, you will play a pivotal role in shaping our brand identity, expanding our reach, and driving customer acquisition and engagement. You will work closely with cross-functional teams to develop and execute strategic marketing initiatives that align with our overall business objectives.

• Develop and execute comprehensive marketing strategies to drive customer acquisition, retention, and brand awareness.
• Collaborate with the leadership team to define marketing goals, objectives, and KPIs, and develop plans to achieve them.
• Lead the development of marketing campaigns across multiple channels, including digital, social media, email, content marketing, and events.
• Manage and optimize our digital marketing channels, including SEO, SEM, PPC, and social media advertising, to maximize ROI and drive qualified traffic.
• Create compelling content for various marketing channels, including website, blog, email newsletters, social media, and marketing collateral.
• Analyze marketing data and metrics to track performance, identify trends, and make data-driven decisions to optimize campaigns and strategies.
• Stay up-to-date with the latest trends and best practices in marketing, technology, and industry developments to ensure our marketing efforts remain innovative and effective.
• Manage relationships with external vendors, agencies, and partners to support marketing initiatives as needed.
• Collaborate with the product team to provide insights and feedback to inform product development and enhancements.
• Build and lead a high-performing marketing team, providing mentorship, guidance, and support to help team members grow and succeed.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree or relevant certifications are a plus.
• 5+ years of experience in marketing roles, with a proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and content marketing.
• Experience with marketing analytics tools and platforms (e.g., Google Analytics, HubSpot, SEMrush) to track performance and measure ROI.
• Excellent written and verbal communication skills, with the ability to create compelling content for various marketing channels.
• Strong leadership skills with the ability to inspire and motivate a team, foster collaboration, and drive results in a fast-paced startup environment.
• Highly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions.
• Creative thinker with a passion for innovation and a willingness to experiment with new ideas and approaches.
• Proactive, self-starter with the ability to prioritize tasks, meet deadlines, and thrive in a dynamic and entrepreneurial environment.

Desired Qualifications:

• Experience in the aerospace industry.
• Prior experience working in startups and small independent teams.

This is a fulltime onsite position at our Torrance, CA headquarters. 

The California annual base salary for this role is currently $120,000 - $200,000.  Pay Grades are determined by role, level, location, and alignment with market data.  Individual pay will be determined on a case-by-case basis and may vary based on the following considerations: interviews and an assessment of several factors that are unique to each candidate, job-related skills, relevant education and experience, certifications, abilities of the candidate and internal equity.