Marketing Lead

Purpose Statement

We are looking for a Director Marketing to develop marketing plans and strategies in order to deliver measurable results. The key ownership area of this role is to ensure marketing campaigns achieve their objectives. You will work with the Global Marketing Team to create, execute and monitor the performance of campaigns. To succeed you’d have excellent project management skills with experience running multiple projects and delivering reports on ROI.

We offer a career with great growth opportunities, an independent work environment, and a dynamic, supportive company with a strong ethical culture. You will work with a team with a passion for their work, a good sense of fun, and a strong work ethic. We offer a collaborative environment that encourages and supports growth and allows you to self-develop, define new ways of doing things, and explore new paths. You will also have the opportunity to work with one of Microsoft’s largest, global, multi-award-winning partners!

sa.global Deutschland offers flexible working time models! We work fully remotely with flexible hours. Both full-time and part-time models are equally welcome - Whatever works best for you!

The Values of sa.global

• Contribute towards a working environment that represents “one sa.global” where everyone is seen as an equal, and equality and diversity is championed 

• Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism 

• Come as you are, make work fun & successful, and foster an always learning mentality 

Areas of Responsibility

• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business

• Brief and oversee the work of internal and external agencies, such as content, digital, and design, who will deliver much of the campaign activity.

• As and when required, to evaluate and manage external vendors for content syndication, webinars, virtual/physical events

• Represent the Go-To-Market/Marketing perspective in local leadership meetings and decisions.

• Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, website, third party vendors for Content Syndication, Webinars, Events, etc.) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend and country demand for revenue.

• Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels.

• Set up and execute demand generation programs to generate new leads, increase pipeline velocity and progress existing leads and opportunities.

• Leverage segmentation and buying group data to define target audiences and channels of reach for demand programs and deliver insights to drive campaign optimization.

• Have a firm understanding of historical campaign performance by segment, audience, product, channel, content type/asset and region to drive data-driven strategic campaign recommendations.

• Forecast marketing campaign growth and ROI for marketing campaigns

• Work within a budget and report any overspend.

• Deliver regular reports of campaign performance and results, including web analysis and evaluation of KPIs.

• Collect feedback and use data to inform new campaigns and the evaluation of existing campaigns.

• Close collaboration with local leadership team in sales and delivery as well as global marketing teams.

Skills and Experience

• Ideally a bachelor’s degree in communication, digital marketing or related fields, or equivalent

• Significant (5 years’ minimum) relevant or related job experience

• Strong problem-solving skills

• Exceptional communication and project management skills

• High level of cross-boundary and intercultural communication

• In-depth knowledge of running B2B campaigns around Enterprise Applications

• Ability to manage several marketing campaigns simultaneously

• Ideally proven experience in different marketing tactics (Digital, Event, ABM, etc.)

• SaaS and PaaS understanding

• Knowledge of Microsoft Business Applications D365 & Power Platform

• Experience with Microsoft Sales & Industry Plays and Co-Marketing is advantageous

• Fluent language skills in German and English are a must

Travel

Occasional travel within Germany and abroad

Location

Germany - Remote

Who is sa.global

sa.global addresses industry challenges through vertical-focused solutions. Leveraging modern technologies like AI and Copilot, we empower organizations to make intelligent decisions and act faster. Our solutions and services are 100% based on Microsoft Business Applications and the Microsoft Business Cloud, and benefit advertising and marketing, accounting, architecture and engineering, consulting, homebuilding, legal, and IT services companies. Through our industry-first approach, we want to put solutions in the hands of people closest to the problem to enable organizations to act faster and make intelligent decisions.

Over 800,000 users in 80 countries around the world rely on sa.global's industry-focused expertise to gain value faster, adapt quickly to changes, and build for the future. We have 30+ years of real-world experience, we are an 11-time winner of the Microsoft Dynamics Partner of the Year Award, and we’ve been a part of Microsoft’s elite Inner Circle for 11 years. Our global organization has a 1000-member team across 25 countries.

For more information, visit www.saglobal.com.