Marketing Lead

About DTEN

DTEN, a developer of enterprise collaboration solutions, that is changing the way teams connect, communicate and collaborate. With highly integrated, AI-powered technologies, DTEN helps teams bridge global organizational challenges of time and place. DTEN solutions provide high quality real-time, interactive, face to face experiences for teams to work together, from anywhere in the world, in the most creative and efficient ways.

Overview

DTEN is seeking a talented marketer to execute lead gen effort and channel marketing strategy to support the growth of B2B sales. This is a unique opportunity to make your mark on a fast-growing business in the exciting and dynamic video collaboration space. The right candidate will have a results-driven approach to marketing and a resourceful, entrepreneurial spirit.

What you’ll Bring

• You are someone who is dynamic, creative and willing to take on challenges and own the marketing function at DTEN.
• You’re focused on achieving results and you rely on data to make better decisions.
• You’re excited to hit the ground running and work collaboratively to build successful long-term relationships that raise Brand awareness, generate leads and grow revenue.
• You have a deep sense of ownership and strong accountability for generating measurable results. 
• You have broad marketing skills including lead generation, partner events, excellent written and verbal communication skills and strong project management skills.
• You are confident in repurposing and writing compelling marketing content for partners.
• You can work effectively with a variety of personalities internally and externally.

Responsibilities

• Responsibilities for Marketing Lead at DTEN
• Develop, drive and implement channel marketing activities to drive brand awareness, increase channel sales and foster stronger relationships with key channel partners
• The marketing manager must align sales goals with cost-effective, high-impact joint marketing activities to achieve maximum efficiency and ROI.
• Develop DTEN promotional kits for channel partners to utilize across owned media, reseller websites and promotions
• Support, plan and execute partner live/virtual events, email and direct marketing campaigns
• Maintain online product data feeds (1WorldSync, AV-iQ, CDW, INSIGHT, B&H etc.) and ensure accuracy of online listings of 3rd party resellers
• Manage reseller certification and channel education programs
• Maintain partner portal with content updates, push notifications and partner calendar
• Manage and track performance of Market Development Funds (MDF) with regular updates to show ROI
• Provide market conditions updates, best practices, suggestions and ideas to enhance future activities
• Own demand generation strategies, leveraging Linkedin, email marketing, and ABM campaigns to deliver a consistent pipeline of qualified leads and brand awareness.
• Optimize lead funnels with detailed measurement, reporting, and iteration to achieve target conversion rates.
• Collaborate with sales and product teams to ensure high-quality MQLs and alignment with revenue goals.

Minimum Qualifications:

• Bachelor’s Degree in Marketing, Business, Communications or similar
• 4+ years of experience in B2B Marketing, channel marketing experience preferred
• Detail oriented self-starter and deadline-driven with strong analytical skills
• Successfully communicate effectively (verbal and written) with all levels of management, extended teams, and partners
• Flexible team player that thrives in a fast-paced start-up environment
• Hands-on experience building complex marketing programs and reporting on the results
• Proficiency with the following software/tools:

Salesforce CRM, Electronic Data Interchange (EDI), Marketing automation tools and programs (Hubspot, Marketo, Salesforce Pardot, etc.)Proficiency with Canva, Asana, Wordpress.com or similar