Marketing Lead Generation Specialist

Why Ryan?

• Hybrid Work Options

• Award-Winning Culture

• Generous Personal Time Off (PTO) Benefits

• 14-Weeks of 100% Paid Leave for New Parents (Adoption Included)

• Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement

• Benefits Eligibility Effective Day One

• 401K with Employer Match

• Tuition Reimbursement After One Year of Service

• Fertility Assistance Program

• Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service

The Marketing Lead Generation Sr. Specialist role is responsible for creating leads and increasing the sales velocity. This is a vital role for the business, responsible for generating and nurturing leads to build new pipeline. The role will collaborate closely with the Sales Team, staying in-sync to achieve company-wide performance goals. Ultimately, this role will translate the demand generation strategy into targeted campaigns using specific channels and tactics.

Responsibilities:

• Demand Generation Strategy: Develop a deep understanding of the target audience, industry trends, and competitive landscape to define and implement a demand generation plan.

• Campaign Execution: Responsible for the day-to-day design, execution, and operations of our digital marketing channels (both organic and paid) and the demand generation aspects of the front side of the funnel.

• Lead Generation: Drive the creation of high-quality leads through strategic initiatives and data-driven campaigns. Implement lead scoring and qualification process to enhance lead quality.

• Channel Optimization: Identify and leverage the most effective channels by continually optimizing channel performance through A/B testing of the message, audience, creative, and channel to generate cost-effective quality leads.

• Sales Coordination: Work closely with the sales team to align on demand generation efforts with sales goals and incorporate feedback to optimize lead generation programs to increase conversion and reduce CPL.

• Analytics & Reporting: Establish key performance indicators to measure the success of demand generation efforts and provide regular reporting and insights to key stakeholders

Qualifications:

• Bachelor's degree in marketing

• A minimum of 3-5 years of experience managing paid media campaigns for demand generation is required, including experience with LinkedIn, Google Ads, and programmatic platforms.

• A solid understanding of digital marketing best practices.

• Proven record of meeting campaign targets and building demand programs that drive goals

• Strong analytic skills with the ability to interpret data and adjust strategies accordingly.

• Experience with email marketing and CRMs like Salesforce

• Excellent communication and collaboration skills

Certificates and Licenses:

Valid driver’s license required. 

Supervisory Responsibilities:

This position has no supervisory responsibilities.

Work Environment:

• Standard indoor working environment.

• Position requires regular interaction with employees at all levels of the Firm; interface with external vendors, developers, and clients also necessary.

• Frequent long periods of sitting while working at computer.

• Travel requirement: less than 25%.

Compensation:

• For certain California based roles, the base salary hiring range for this position is $72,000 - $93,830

• For other California based locations, the base salary hiring range for this position is $78,000 - $102,300

• For Colorado based roles, the base salary hiring range for this position is $68,000 - $89,540

• For New York based roles, the base salary hiring range for this position is $78,000 - $102,300

• For Washington based roles, the base salary hiring range for this position is $72,000 - $93,830

• The Company makes offers based on many factors, including qualifications and experience.

Equal Opportunity Employer: disability/veteran