Marketing Lead, Global Charging Operations

The Role

Tesla's mission is to accelerate the world's transition to sustainable energy. The role of the Marketing Lead is core to this mission as we drive awareness and adoption of Tesla's charging services worldwide and make charging a seamless experience.

This role is responsible for growing international awareness of our charging services and products through our digital channels including web, email, search, content, and social. The ideal candidate should be proactive, action-oriented, possess a strong ownership mentality, excel in problem-solving, demonstrate creativity, and have superior verbal and written communication skills.

Responsibilities

• Oversee and approve charging-related marketing materials to ensure alignment with Tesla's brand and mission
• Understand where our products fit in the market, position our products, and craft messaging to best appeal to potential customers, and collaborate with Design and Content teams to create a roadmap for engaging content across various channels
• Actively promote Tesla's charging network, new products, or features, announce milestones, and engage with drivers through @TeslaCharging or features, announce milestones, and engage with drivers through @TeslaCharging
• Lead end-to-end ideation, execution, and analysis of digital growth programs that drive awareness and orders for new business initiatives
• Establish and maintain effective communication channels with partner teams to regularly provide updates on Charging progress, product enhancements, and milestones reached
• Plan and execute communications for new product launches, including Support page articles, in-app messages, or website content updates
• Drive messaging and execution of white papers that highlight the needs and advancements in the Charging industry papers that highlight the needs and advancements in the Charging industry, and provide updates to the leadership team on performance, and new initiatives monthly

Requirements

• 5+ years of hands-on marketing and content experience
• Proven track record of owning and leading marketing campaigns resulting in tangible business outcomes
• Exceptional written communication skills with examples to support examples to support
• Demonstrated curiosity in learning product technicalities in depth and translating them into simple terms for customers

Compensation and Benefits

Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Aetna PPO and HSA plans > 2 medical plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Account) HSA Contribution when enrolled in the High Deductible Aetna medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• LGBTQ+ care concierge services
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program
Expected Compensation

$60,000 - $228,000/annual salary + cash and stock awards + benefits

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.