Marketing Lead, Global Social

The Marketing Lead, Global Social will report to the Senior Lead, Global Social. They are an experienced, strategic, and highly creative individual who will join the team that manages Airbnb’s global social media marketing efforts. They will leverage established and emerging social media channels, finding new and creative ways to express Airbnb brand and expanding our reach and engagement across different channels. They will be a champion of the Airbnb community, working to create a modern editorial content strategy that is participatory with our audience. 

The Marketing Lead, Global Social will define our global and channel specific social media strategy, partnering with the marketing, comms brand strategy, and other business units to ensure our social channels are an extension of our company-wide strategy. 

The ideal candidate will understand how to use social media and editorial content to strategically build brands, capture attention, and generate advocacy on a global scale. They will have developed highly creative social media marketing campaigns (preferably for global consumer brands) that have been culturally resonant. They will have a deep understanding of the capabilities and behaviors of social platforms, and the unique role of social platforms in the broader marketing mix. They will understand how to imbue a sense of creative excellence across social channels. 

• Own the strategy for, culturally relevant social media marketing campaigns that contribute to the growth of our business and build love for our brand
• Manage campaign strategy, go-to-market, measurement, and production as needed.
• Drive growth in followers and engagement across existing and new channels while improving overall sentiment
• Develop distribution strategies and frameworks for our content marketing engine
• Lead relationships with internal creative teams and platforms to deliver uniquely Airbnb, culturally relevant campaigns that establish the bar for other brands 
• Pioneer development of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms that best utilize the technology available on any given social media/digital platform.
• Cultivate stronger relationships with partner platforms (YouTube, Instagram, TikTok, etc) gaining access to emerging content forms and technologies 
• Ensure all campaigns are planned, managed, and delivered on time on budget, and that all campaigns meet our standards for creative excellence
• Work closely with our Data Science team to integrate and measure the value and impact our social media marketing opportunities and use data to optimize and iterate on the approach

• 10+ years in social marketing and content creation
• Track record of driving piloting new ideas, measuring the impact and iterating 
• Examples of social strategies that unlock creative excellence
• Experience with both organic and paid social
• Ability to influence cross-functional teams including comms, product, and brand marketing to enable social-first thinking across organizational lines
• Delivers strategic and creative thinking without losing sight of the tactical details 
• (Preferred) a passion for travel and desire to provide a relevant, inspiring experience to guests and to contribute to building an iconic and lasting brand 

The starting base pay for this role is between $150,000 and $190,000. The actual base pay is dependent upon many factors, such as: education, experience, and skills. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.