Marketing Manager

InfoSum is the world's leading data collaboration platform empowering companies to deliver better customer experiences while prioritizing customer privacy. Using patented, privacy-first technology, InfoSum connects customer records between and amongst companies, without moving or sharing data. Since launching the platform in 2019, global customer-oriented companies across financial services, CTV, retail, healthcare, gaming, and entertainment trust InfoSum to seamlessly and compliantly deliver better customer experiences.

InfoSum was founded in 2016 with a vision to connect the world's data without ever sharing it. The company has multiple patents, protecting its invention of the 'non-movement of data.' InfoSum is based in the US, UK, and Central Europe, with offices across Europe and North America. The company is poised for continued growth following a Series B investment in August 2021, and a rapidly expanding client base.

We're looking for a Marketing Manager to own the planning, execution, measurement, and optimization of marketing activities in North America. This individual will collaborate closely with our in-market sales team and the wider marketing team across the UK and US to develop strategies that increase awareness, generate interest, and ultimately generate inbound leads.

If you're excited about growing InfoSum's positioning in North America, can self-start and work as part of a growing global team, we would love to hear from you.

Responsibilities

• Manage the planning and execution of multi-channel marketing campaigns, including the use of account-based marketing
• Develop creative campaigns that generate new leads and then convert them into sales-qualified leads via ongoing nurture campaigns and sales follow-up
• Work with the wider marketing team on the creation of landing pages, emails, and other forms for marketing outreach in support of campaigns you manage
• Partner with the wider marketing team to develop a content strategy, mapping assets to stages of the buyer journey
• Collaborate with the communications team on planning events, both hosted and attended, including pre and post-event outreach
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

• 4+ years of marketing experience within the adtech/martech industry, ideally in demand generation, account-based marketing, sales enablement, content marketing and event marketing
• Proven experience in identifying target audiences and creating multi-channel campaigns that engage, educate and motivate
• Creative, innovative and can think outside-the-box
• Experience in setting up and optimizing Google Adwords and LinkedIn Advertising campaigns
• Excellent communication skills both written and oral
• Metric-driven with the ability to draw insight from complex marketing data
• Experience with marketing and sales software such as Hubspot, Google Analytics, and SEM Rush

Benefits

• Competitive Salary
• Generous parental leave & PTO policy
• Comprehensive medical, dental, and vision coverage
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

We, InfoSum, are an equal opportunity employer. We strive to promote an organizational environment that values diversity and fosters growth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other basis prohibited by law.