Marketing Manager

Tulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulip’s cloud-native, no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity, capturing and analyzing real-time data, and continuous improvement.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator.

About You:

We’re looking for an experienced marketer to lead our demand generation programs for discrete manufacturing. You’ll be responsible for building full funnel campaigns to generate awareness and bring leads in discrete manufacturing through the funnel to generate pipeline.

Working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing programs like webinars, events, content launches, product releases and more across multiple channels. It will be important to work closely with sales, aligning marketing and sales for all campaigns. 

The right candidate will have a builder mindset, a strong knowledge of B2B demand generation best practices, have a knack for developing and adapting sales enablement content, be digitally savvy, have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to drive program execution while managing the expectations of various stakeholders.

What skills do I need? 

• Minimum of 4 years experience as a marketing manager focused on demand generation at a SaaS company
• Excellent project management capabilities with the ability to drive and influence without authority

• Experience manipulating data, strong analytical skills and familiarity with Google Sheets/Excel

• Knowledge of core B2B and SaaS metrics, experience working in SaaS and/or with a mix of commercial and enterprise sales a plus

• Adhere to fast-paced deadlines, self-manage workloads - agile project management experience a plus

• Familiarity with Salesforce strongly preferred

• Excellent verbal and written communication skills, with ability to explain complicated concepts in clear and concise terms

Key Responsibilities:

• Manage the demand generation plan for discrete manufacturing including campaign creation, execution, reporting, and analysis.

• Own monthly lead volume and progression rate targets within your focus area; provide actionable recommendations for expansion and optimization strategies

• Monitor and optimize the lead generation funnel, collaborating with sales to improve pipeline conversion and MQL/SAL quality

• Manage demand generation technology, reporting, and dashboards to demonstrate revenue impact and ROI

• Prepare, promote and facilitate discrete manufacturing webinars on an ongoing basis

• Collaborate with commercial sales on inbound lead follow up cadences for discrete manufacturing leads

• Analyze and report on campaign performance data, including engagement with our target audiences

• Contribute to various forms of marketing campaign content - ad and landing page copy, email, and short-form campaign assets

Key Collaborators:

Commercial, Sales, Growth Marketing, Content Marketing, Product Marketing, Creative, Customer Success

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered. 

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.