Marketing Manager

Kognitiv Inc. seeks to be the best in the Workday® ecosystem in both customer and employee satisfaction. We believe happy employees go hand-in-hand with happy customers. We truly believe that if our employees feel engaged, challenged, and empowered every day, they will provide top-notch service for our customers. We encourage our employees to "act like an owner" each and every day in the work they do and their contributions to our fast growing organization.

The Marketing Manager will lead Kognitiv’s marketing efforts, with a focus on marketing strategy, lead generation, campaign management, and enhancing our brand presence in the Workday ecosystem. This role is ideal for a seasoned marketing professional who is ready to bring fresh, innovative ideas to the table and challenge the status quo. The successful candidate will have the autonomy to shape the marketing operations, manage a small, nimble team of marketers and agencies, and collaborate closely with senior executives and partners to drive Kognitiv’s growth.

Key Responsibilities

• Strategy & Campaign Management: Develop and execute comprehensive marketing strategies to achieve key business goals, including maintaining our impressive pace of 50% YoY increase in new sales over the next 24 months.

• Multi-Channel Focus: Manage a team of 1-2 direct reports and agency relationships to optimize lead generation and brand awareness campaigns via trade shows and digital, social, and email marketing channels, and create video content for ads in collaboration with our ad agency. 

• Content Creation: Take ownership over copywriting key deliverables and collaborate with agency partners to produce high-quality content. The Marketing Manager will also develop and execute nurture campaigns in HubSpot to create consistent touchpoints with thousands of KOG fans!

• Brand Awareness and Digital Optimization: Increase awareness and engagement across the Workday field to drive client introductions and partnerships. The Marketing Manager will revise and optimize the website to improve visitor conversion rates, and implement digital tools and automation to streamline marketing efforts..

• Cross-Functional Collaboration: Work closely with the Head of Sales & Marketing, Delivery Executives, and Partner Managers to create compelling campaigns that drive client engagement.

• KPI Analysis: Regularly analyze key marketing metrics, including ROI, conversion rates, and customer acquisition costs, and provide insights to senior leadership.

• Innovative Thinking: Continuously bring fresh ideas to the table, challenging existing processes and driving innovation in all marketing efforts.

Qualifications

• 5+ years in B2B marketing with experience managing brand strategy, campaigns, and lead generation efforts.

• Experience managing a small team and working directly with agency partners and collaborating with Executive leadership to execute key company priorities. 

• Proven ability to manage and execute deliverables on schedule and within budget

• Proficiency in Salesforce, HubSpot, LinkedIn Marketing, and Wordpress. Experience with SEO, Google Analytics, and video content creation are a plus.

• Self-starter and Bold Thinker. The right candidate will be a multi-tasker, creative thinker, creative problem-solver, and excellent communicator with solid writing skills. 

• Experience in a fast-paced, start-up environment and with professional services firms or SaaS is encouraged but not required.

Employment offers and compensation levels at Kognitiv are determined based on a variety of factors, including skill set, experience, education, market data, internal equity, certifications, geography, and other business and organizational needs. Due to compliance considerations, we are not currently hiring for this position in jurisdictions where compensation range disclosure in job postings is mandated. This policy helps maintain consistency and flexibility in our compensation practices across various locations. For more information about our comprehensive benefits package, please visit our careers website at careers.kognitivinc.com/benefits.

Kognitiv is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Kognitiv will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the Employing Country and with Kognitiv.

Candidates who are currently employed by a client of Kognitiv or an affiliated Kognitiv business may not be eligible for consideration.

This application window provides an estimated timeframe for the position's availability. The role will be open until filled. Any deadline extensions or updates on role fulfillment will be communicated through posted updates.

Estimated Job Posting End Date:

2024-09-26

#LI-BG1