Job Description
Mantra Health is looking for a Marketing Manager to join our Marketing team. The ideal candidate for this role will own the management and execution of Mantra’s marketing efforts. This role will work closely with internal cross-functional stakeholders to help execute Mantra Health’s marketing strategy, focusing on driving awareness of Mantra’s products and services.
We look forward to meeting with strong candidates with creative ideas, strong execution skills, and a great collaboration and testing mindset, who will want to learn and grow in the role. We're excited about candidates from all backgrounds who are passionate about our mission to make mental healthcare accessible and available to every young adult in the U.S.
About the Role and Responsibilities
The Marketing Manager will:
- Report to the Head of Marketing
- Manage a range of marketing activities for Mantra’s customers, including marketing campaigns to our targeted audiences and personas, in-person and virtual events, social media content, and website content. All executions will support our sales objectives and goals, including lead generation, lead nurture, and customer retention initiatives.
- Support Product Marketing initiatives and partner with the GTM leadership to understand priorities, prepare sales training materials, developing product positioning/messaging
- Support content and campaign development, including but not limited to: writing, editing, set up, QA, deployment, and measurement.
- Cross-collaborate with marketing operations, product, creative, and partner success teams.
- Track and report on key marketing metrics to measure performance and inform future improvements and efficiencies in marketing tactics.
- Maintain strong knowledge and understanding in applicable industries served by the organization (mental health, healthcare, higher ed).
- Engage in proactive planning with the go-to-market team to align objectives, drive growth strategies and create successful outcomes.
About You:
- 2-4+ years in general marketing roles with a strong focus on execution
- Experience in a high growth startup environment
- Experience working across several main marketing disciplines - digital, web, email, field, partnership, referral - and ability to launch campaigns from start to finish
- Experience using data to optimize marketing campaigns
- Ability to build trust and form collaborative relationships with internal and external stakeholders
- Ability to produce short form, social, and video content and/or work with freelancers to produce quality content
- Strong ability to work independently and manage competing priorities in a fast-paced environment
- Strong written and verbal communication skills
- Excellent attention to detail
- Deep empathy for the students and university partners we’re supporting
- Nice to Have: Experience in higher ed or campus marketing Experience with graphic design and video editing=
Mantra Health is a digital mental health clinic on a mission to improve access mental healthcare for young adults through clinical services, software, and design. Since our founding in 2018, we've built a comprehensive treatment service for young adults with various mental health conditions. We've raised over $27 million to work with students at universities and colleges across the country such as MIT, Cornell, and the University of Minnesota. Our students see clinically significant differences in their mental health during treatment with us, with nearly two-thirds of students stating that Mantra's program helped them stay in school.
Our BenefitsAt Mantra, our distributed team is our secret sauce that allows us to support our mission everyday. We're collaborative, empathetic, and curious. We take time to celebrate our wins and learn from our mistakes. Each full-time employee at Mantra enjoys:
- Performance bonus
- Equity
- Medical, vision, and dental coverage for employees, spouses, and dependents
- Flexible work location (work from the Bahamas for a few weeks? Cool by us)
- Unlimited PTO
- Inclusive parental leave, equal for all parents
- $1,000 new-parent mental wellness benefit
- Commuter card, if you commute
- Access to One Medical
- Healthcare & Dependent Care FSA
- Free access to remote & in-person wellness classes via our co-working space
The salary range for this role is $70000-80000 + performance bonus
Mantra Health is an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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Date Posted
10/13/2023
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4
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