Marketing Manager

Come Grow with Us

Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.

We are looking for a dynamic and experienced Marketing Manager to join our team. This role will be responsible for developing and executing marketing strategies to drive brand awareness, lead generation, contributing to the future marketing vision here at GCU!

What you will do:

• Plans and executes division marketing plan(s) by leveraging dedicated marketing back-end support staff.
• Manages staff with responsibility and accountability for performance and results; coaches, counsels, mentors, appraises performance and makes employment decisions.
• Devises plans and strategies to maintain a single unified marketing brand.
• Develops compelling and appealing brand positioning, messaging and value to attract prospective students.
• Contributes to the future marketing vision based on market trends and competitive insights.
• Develops and delivers persuasive presentations including marketing plans, competitive analysis, event overviews, ROI analytics/performance metrics to executive team.
• Recommends process changes, tracking methods for better efficiency and prepares daily and weekly reports, performance metrics and projections to executive/management team.

What you will have:

• Bachelor's degree in a related discipline; master's degree is preferred.
• A combination of experience and education may be substituted upon supervisor's approval.
• Minimum of 5 years of experience in marketing, preferably within higher education.
• Prior management experience.
• Ability to coach, counsel, mentor and motivate staff.
• Strategic planning skills to assist in defining business models, value proposition, segmentation and targeted marketing.
• Flexible and adaptable to work within a fast-paced environment with changing priorities.
• Demonstrated strong analytical, strategic and problem-solving skills.
• Provide a positive example to students by supporting the University's Doctrinal Statement, Ethical Position Statement and Mission of Grand Canyon University.

Why work at GCE:

• Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan.
• Generous time off plan and 11 paid holidays.
• Paid time off to volunteer in the community or at GCU sponsored events.
• Free covered parking.
• We also offer full-time employees, their spouses, and dependent children an Education Tuition Discount Program.

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